Revellers use water guns as they participate in a water fight during Songkran Festival celebrations at Kowloon City district, known as Little Thailand as there is large number of restaurants and shops run by Thais, in Hong Kong April 12, 2015. The Songkran festival, also known as the water festival, marks the start of Thailand's traditional New Year and is believed to wash away bad luck. (Photo by Tyrone Siu/Reuters)

The northern lights, or aurora borealis, illuminate the sky over Flakstad beach on Lofoten Islands in the Arctic Circle on September 5, 2017. (Photo by Jonathan Nackstrand/AFP Photo)

A girl collects drinking water at Dala river outside Yangon, Myanmar March 3, 2016. Some 650 million people, or one in 10 of the world's population, have no access to safe water, putting them at risk of infectious diseases and premature death. Dirty water and poor sanitation can cause severe diarrhoeal diseases in children, killing 900 under-five a day across the world, according to United Nations estimates. (Photo by Soe Zeya Tun/Reuters)

Waves crash over lava as it flows into the ocean near Volcanoes National Park in Kalapana, Hawaii on November 27, 2012. A volcano on Hawaii's largest island is spilling lava into the ocean, creating a rare and spectacular fusion of steam and waves that officials said on Tuesday could attract thrill seeking visitors if it continues. (Photo by Hugh Gentry/Reuters)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A young boy scoops water from a hand-dug well in the dry riverbed near Matinyani, in the semi-arid Kitui County in southeastern Kenya, 22 March 2015, the World Water Day. Residents of Kitui County and other arid and semi-arid areas of the country have been hard-hit by extremely poor rainfall this year while the government said in previous month that some 1.6 million people countrywide are facing acute starvation due to the drought and will need relief food over the next six months. Residents of Matinyani say they haven't seen a drop of rain in nearly four months. Thousands of Kenyans in rural areas walk tens of kilometers just to fetch water to drink and to be used in their homes. According to an estimate by UNESCO (United Nations Educational, Scientific and Cultural Organization), 17 million people lack access to safe water in Kenya, where the drought is a perennial problem. (Photo by Dai Kurokawa/EPA)

Members of Team Italy are seen underwater as they perform in the synchronised swimming team free routine preliminary at the Aquatics World Championships in Kazan, Russia July 28, 2015. (Photo by Michael Dalder/Reuters)