In a handout picture released by the Brit Awards English singer-songwriter Dua Lipa poses with her awards for Female Solo Artist and British Album at the BRIT Awards 2021 in London on May 11, 2021. (Photo by John Marshall/Handout via Reuters)

Puerto Rican model Aleyda Ortiz attends the 20th annual Latin GRAMMY Awards at MGM Grand Garden Arena on November 14, 2019 in Las Vegas, Nevada. (Photo by Danny Moloshok/Reuters)

Chinese artist Zhou Jie takes a nap on an unfinished iron wire bed, one of her sculpture works, after lunch at Beijing Now Art Gallery, in Beijing August 11, 2014. Zhou started her art project titled “36 Days” on August 9, in which she would live inside an exhibition hall with an unfinished iron wire bed, some iron wire sculptures in the shape of stuffed animal dolls, a certain amount of food and her mobile phone, for 36 days. The entire process is open to visitors and she may also interact with them, according to Zhou. (Photo by Jason Lee/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A model presents a creation during the 2015 Victoria's Secret Fashion Show in New York, November 10, 2015. (Photo by Lucas Jackson/Reuters)

Lightning strikes the Willis Tower (formerly Sears Tower) in downtown on June 12, 2013 in Chicago, Illinois. (Photo by Scott Olson/Getty Images)

Demonstrators argue in front of the Louisville Metro Hall on September 5, 2020 in Louisville, Kentucky. Ahead of the Kentucky Derby, demonstrators clashed over recent looting and destruction in the area and the death of Breonna Taylor, who was fatally shot by Louisville Metro police officers during a no-knock raid at her apartment on March 13, 2020. (Photo by Brandon Bell/Getty Images)

Katy Perry poses backstage during rehearsals for the 2017 MTV Video Music Awards at The Forum on August 25, 2017 in Inglewood, California. (Photo by John Shearer/Getty Images for MTV)