Nicki Minaj attends the Haider Ackermann show as part of the Paris Fashion Week Womenswear Fall/Winter 2017/2018 on March 4, 2017 in Paris, France. (Photo by Swan Gallet/WWD/Rex Features/Shutterstock)

A hostage runs towards a police officer outside Lindt cafe, where other hostages are being held, in Martin Place in central Sydney December 15, 2014. Two more hostages have run out of the cafe at the center of a siege in Sydney, Australia's largest city, according to a Reuters witness at the site. The two women were both wearing aprons indicating they were staff at the Lindt cafe where a gunman has been holding an unknown number of hostages for several hours. Three men had earlier run out of the cafe. (Photo by Jason Reed/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Chinese artist Zhou Jie takes a nap on an unfinished iron wire bed, one of her sculpture works, after lunch at Beijing Now Art Gallery, in Beijing August 11, 2014. Zhou started her art project titled “36 Days” on August 9, in which she would live inside an exhibition hall with an unfinished iron wire bed, some iron wire sculptures in the shape of stuffed animal dolls, a certain amount of food and her mobile phone, for 36 days. The entire process is open to visitors and she may also interact with them, according to Zhou. (Photo by Jason Lee/Reuters)

Dodgers fans celebrate in a lowrider vehicle after the Los Angeles Dodgers defeated the Tampa Bay Rays 3-1 on October 27, 2020 in Los Angeles, California. Fans gathered at Elysian park for game 6 of the World Series where the Los Angeles Dodgers defeated the Tampa Bay Rays to win the World Series for the first time in 32 years. (Photo by Brandon Bell/Getty Images)

English singer and songwriter Dua Lipa (right) seems to be happy hanging with British model Sarah Lysander early May 2022. (Photo by ellis_kaplan/Instagram)

English TV personality Chloe Ferry joins friends Kimberly Hart-Simpson (Coronation Street) Sophie Kasaei, Abbie Holborn, Bethan Kershaw and Tahlia Chung (Geordie Shore) to LooseFest 22 on July 30, 2022. LooseFest is one of the largest music festivals ever to take place in the North of England and is located on the city of Newcastle's famous Town Moor. Pictured: Chloe Ferry, Kimberly Hart-Simpson, Sophie Kasaei. (Photo by Terry Blackburn/Backgrid UK)

Police officers wield their batons against a man as a punishment for breaking the lockdown rules after India ordered a 21-day nationwide lockdown to limit the spread of coronavirus in New Delhi, India, March 25, 2020. (Photo by Adnan Abidi/Reuters)