A woman takes a photo on her mobile phone of a tiger during the media preview of Vivid Sydney at Taronga Zoo on May 19, 2019 in Sydney, Australia. An illuminated trail of almost 300 lit lanterns of endangered species will glow every night at the zoo during Vivid Sydney which runs from May 24 throughout Sydney with hundreds of lit buildings and exhibits which attract hundreds of thousands of visitors each year. (Photo by James D. Morgan/Getty Images)

A participant prepares for the 42nd annual Gay and Lesbian Mardi Gras parade in Sydney, Australia, 29 February 2020. The Sydney Mardi Gras parade began in 1978 as a march and commemoration of the 1969 Stonewall Riots of New York. It is an annual event promoting awareness of gay, lesbian, bisexual and transgender issues and themes. (Photo by James Gourley/EPA/EFE)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Located at La Casa Del Arbol or “The Treehouse” in Baños, Ecuador, this small house was built for the stunning view on the Tungurahua Volcano it offers. But the real attraction is the swing attached to one of the tree's branches. It is far from your average swing, and it is surnamed the "Swing at the End of the World" for a good reason. Located off a giant cliff at over 2,600 meters above sea level and with absolutely no safety features, this swing promises a serious thrill to whoever is brave enough to ride it.

NASA says it could be another 20 years before humans touch down on Mars, but in a sense, the Mars Society has been exploring the red planet for more than a decade – in Utah. Photo: Csilla Orgel, a geologist of Crew 125 EuroMoonMars B mission, makes her way back to the Mars Desert Research Station (MDRS) in the Utah desert March 3, 2013. The MDRS aims to investigate the feasibility of a human exploration of Mars and uses the Utah desert's Mars-like terrain to simulate working conditions on the red planet. Scientists, students and enthusiasts work together developing field tactics and studying the terrain. All outdoor exploration is done wearing simulated spacesuits and carrying air supply packs and crews live together in a small communication base with limited amounts of electricity, food, oxygen and water. Everything needed to survive must be produced, fixed and replaced on site. (Photo by Jim Urquhart/Reuters)

Thinku dancers perform during the "Senor del Gran Poder" (Lord of Great Power) parade in La Paz, May 30, 2015. According to local media, thousands of dancers participated in this annual pagan religious celebration. REUTERS/David Mercado

A participant wearing a tiger mask performs during the “Paseo del Pendon”, a traditional artistic march in Chilpancingo, December 21, 2014. The “Paseo del Pendon” (walk banner) is a traditional celebration in the streets of Chilpancingo to mark the begin of the the year-end festivities in the city. (Photo by Jorge Dan Lopez/Reuters)