A woman takes a photo on her mobile phone of a tiger during the media preview of Vivid Sydney at Taronga Zoo on May 19, 2019 in Sydney, Australia. An illuminated trail of almost 300 lit lanterns of endangered species will glow every night at the zoo during Vivid Sydney which runs from May 24 throughout Sydney with hundreds of lit buildings and exhibits which attract hundreds of thousands of visitors each year. (Photo by James D. Morgan/Getty Images)

A participant prepares for the 42nd annual Gay and Lesbian Mardi Gras parade in Sydney, Australia, 29 February 2020. The Sydney Mardi Gras parade began in 1978 as a march and commemoration of the 1969 Stonewall Riots of New York. It is an annual event promoting awareness of gay, lesbian, bisexual and transgender issues and themes. (Photo by James Gourley/EPA/EFE)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

An RAF Eurofighter EF-2000 Typhoon takes off on March 22, 2011 at the Gioia Del Colle airbase in Italy. After last week's UN resolution which voted for a non-fly zone to be enforced over Libya, sorties have continued to be flown by forces representing the UN coalition from Italian military bases. More than 110 missiles have been fired on pro-Gaddafi strongholds in attempt to knock out the Libyan leaders defences.

A member of staff prepares herself a crisp sandwich in the Simply Crispy sandwich cafe in Belfast, northern Ireland January 12, 2015. The sandwich shop which opened on Monday is the world's first crisp sandwich cafe, local media reported. The idea of a crisp sandwich cafe started as a joke article on a website called Ulster Fry. The hilarious piece poked fun at recent ridiculous foody trends like the cereal café that opened in London last year. What was once a satirical joke has now become reality, after Belfast cafe owner Andrew McMenamin decided to make it happen. Customers will be able to choose their bread and crisps and add cheese or ham to their sandwich, which will be served with soup and chips. (Photo by Cathal McNaughton/Reuters)

Customers drink a coffee as several cats roam at Cat Cafe Melbourne on July 25, 2014 in Melbourne, Australia. Cat Cafe Melbourne is Australias first cat cafe. The cafe has several cats from rescue shelters which live at the premises. Patrons can watch and play with the cats while enjoying a coffee. Cat Cafes are becoming known world wide, the first opening in Taiwan in 1998. (Photo by Scott Barbour/Getty Images)

Pigs race around the track at the Pig Racing and Diving display at the Sydney Royal Easter Show on April 10, 2009 in Sydney, Australia. (Photo by Mark Kolbe/Getty Images)

A fisherman is seen standing on a cliff edge at Cape Bank in La Perouse on February 20, 2011 in Sydney, Australia. The practice of fishing from rock platforms, cliffs and rocky outcrops is notoriously dangerous with many anglers per year being washed into the ocean by dangerous surf or unexpected large waves. Angling is often reported as the sport having the highest mortality rate on average due to fishermen drowning with rocking fishing contributing to a high number of these deaths. (Photo by Mark Kolbe/Getty Images)