A man rides his bike along a controversial bike lane on Prospect Park West on August 17, 2011 in the Brooklyn borough of New York City. In what is being viewed as a victory for the Bloomberg administration, a judge on Tuesday dismissed an effort by Brooklyn residents to remove a bicycle lane installed by the city on Prospect Park West. Mayor Michael Bloomberg, along with his transportation commissioner, Janette Sadik-Khan, has attempted to make New York more bicycle and pedestrian friendly with numerous bike and pedestrian lanes around New York City. The effort has angered some in the city who see the lanes as adding to traffic, taking up parking spaces and a danger to pedestrians. (Photo by Spencer Platt/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Bangladesh soldiers carry a woman survivor from the rubble at the site of a building that collapsed Wednesday in Savar, near Dhaka, Bangladesh, Thursday, April 25, 2013. By Thursday, the death toll reached at least 194 people as rescuers continued to search for injured and missing, after a huge section of an eight-story building that housed several garment factories splintered into a pile of concrete. (Photo by Kevin Frayer/AP Photo)

Bus 392 stands on the highway running from Beersheva to Eilat, with windows broken following a gun attack on August 18, 2011 near the Israel - Egypt border, Israel. A series of coordinated gun and roadside bomb attacks against miltary and civilian targets near the Israeli - Egyptian border, including an ambush on the bus travellling 20km north of Eilat, are reported to have left 5 dead and many injured. (Photo by Yehuada Ben Itah/Getty Images)

An Iraqi woman grieves at the scene of a bomb attack in Jameela market in the Iraqi capital's crowded Sadr City neighborhood Baghdad, Iraq, Thursday, August 13, 2015. A massive truck bomb ripped through a popular Baghdad food market in a predominantly Shiite neighborhood in the early morning hours on Thursday, killing dozens of people, police officials said. (Photo by Karim Kadim/AP Photo)

Women clash with police officers behind riot shields during a protest in support of Victoria Salazar, a Salvadoran woman who died after a Mexican female police officer was seen in a video kneeling on her back, in Mexico City, Mexico on April 2, 2021. (Photo by Raquel Cunha/Reuters)

“An Oscar nominated documentary maker and war photographer who learnt his trade at Cardiff University has been killed while covering the conflict in Lybia. Tim Hetherington is understood to have died in a rocket-propelled grenade attack in the Libyan city of Misrata. Earlier this year the 40-year-old was nominated in the Best Documentary Feature category at the Academy Awards for the war documentary Restrepo which he co-directed”. – WalesOnline

Photo: Tim Hetherington arrives at the 83rd Annual Academy Awards – Nominated Docs! Reception on February 23, 2011 in Beverly Hills, California. (Photo by Valerie Macon/Getty Images)

People carry the body of a man they uncovered from under the rubble of houses destroyed by Saudi airstrikes in the old city of Sanaa, Yemen, Friday, June 12, 2015. (AP Photo/Hani Mohammed)