A clever PR stunt envisioned by art director Mike Lubrano who got the idea to convert the famous DeLorean DMC-12 from “Back to the Future” into a classic New York yellow cab. The goal would be to communicate the futuristic philosophy of fashion brand Nooka and to carry the message “Experience the Future”

Participants compete in a wife-carrying championship in Tapiobicske, Hungary, August 7, 2021. Some 40 Hungarian husbands, with their wives on their backs, clambered over rough terrain on Saturday in the nation's second wife-carrying contest. (Photo by Marton Monus/Reuters)

U.S. President elect Barack Obama kisses his wife Michelle as Vice-President elect Joe Biden (right) embraces his wife Jill after Obama gave his victory speech during an election night gathering in Grant Park on November 4, 2008 in Chicago, Illinois. (Photo by Scott Olson/Getty Images)

American film director Mike Todd and his actress wife Elizabeth Taylor get into a spat after missing their flight from London to Nice on June 22, 1957. (Photo by AP Photo)

A man crosses a mud-covered trail carrying his wife on his back at a flooded Han River park in Seoul, South Korea, August 4, 2020. (Photo by Kim Hong-Ji/Reuters)

Ecuador President Daniel Noboa and his wife Lavinia Valbonesi arrive for the Presidential Inauguration of Donald Trump at the Rotunda of the U.S. Capitol in Washington, U.S. January 20, 2025. (Photo by Evelyn Hockstein/Reuters)

Delta CEO Ed Bastian talks about the century-old airline's past and technology such as generative artificial intelligence that he sees shaping its future during a Consumer Electronics Show (CES) presentation at The Sphere concert venue in Las Vegas on January 7, 2025. Delta on January 7 marked a century of flying with visions of a future in which artificial intelligence and internet age partnerships make air travel fun and seamless. (Photo by Glenn Chapman/AFP Photo)

A fisherman throws a net for catching fish with his wife in Yanhu fisherman village near Yangzhou, Jiangsu province, China, 18 October 2018. (Photo by Aleksandar Plavevski/EPA/EFE)