“JWT India created a series of disturbing ads for the Ford Figo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk”. – Laura Stampler via Business Insider. (Photo by JWT India)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Katy Perry attends the European premiere of Katy Perry: «Part Of Me 3D» at Empire Leicester Square on July 3, 2012 in London, England. (Photo by Mike Marsland)

Street artist Juandres Vera puts the finishing touches to a giant 3d pavement mural of The Beatles on September 23, 2011 in Liverpool, England. The giant 24m long by 6m wide work, entitled “XXL Liverpool” has been commissioned to celebrate the dual 50th anniversary of The Beatles first gig at The Cavern Club and meeting their manager Brian Epstein. The Beatles drawing kicks off The James Carling International Pavement Art Competition which starts on Sunday and will feature more than 50 of the world's best pavement artists (Photo by Christopher Furlong/Getty Images)

Actresses Vonnie Lui (R) and Yukiku Suou (L) attend the “3D s*x And Zen: Extreme Ecstacy” photocall at the Majestic Beach Pier during the 64th Cannes Film Festival on May 14, 2011 in Cannes, France. (Photo by Michael Buckner/Getty Images)

Director Don Hahn attends “The Lion King 3D” Premiere during the 6th International Rome Film Festival on November 4, 2011 in Rome, Italy. (Photo by Getty Images/Getty Images)