A woman dries chili peppers in the sun at a village in Wuyuan County, Jiangxi province, China July 21, 2017. (Photo by Reuters/China Stringer Network)

A general view of the landslide-hit Miancu Village on July 3, 2011 in Maixian County, Sichuan Province of China. Eight people are still missing after a dormitory building of a chemical plant was hit by a rain-triggered mudslide in Maoxian County on Sunday morning. Rescue efforts are underway. (Photo by ChinaFotoPress/Getty Images)

Photographer Ma Hongjie has spent 11 years documenting families in various parts of China for his upcoming book The Family Belongings of Chinese People. Here: a couple with their belongings and vegetables in Hebei Huailai county. (Photo by Ma Hongjie)

A view of one of the dioramas contained inside iron boxes as part of the “S.A.C.R.E.D” installation by Chinese artist Ai Weiwei during a media preview at the cathedral in Cuenca, Spain, July 21, 2016. Ai Weiwei has reproduced scenes of his incarceration for a new art installation, a series of almost life-size dioramas – encased in steel boxes – showing his life in jail. (Photo by Susana Vera/Reuters)

A worker shows crayfish during an event celebrating the harvest season of crayfish in Xuyi County of Huai'an, east China's Jiangsu Province on May 18, 2022. Crayfish is one of the renowned specialties in Xuyi County. (Photo by Li Bo/Xinhua/Alamy Live News)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Reuters photographer Siegfried Modola gained access to a circumcision ceremony in rural Kenya for young girls of the Pokot tribe, in Baringo County. Here: a Pokot girl, covered in animal skins, walks to a place where she will rest after being circumcised in a tribal ritual in a village about 80 kilometres from the town of Marigat in Baringo County, October 16, 2014. (Photo by Siegfried Modola/Reuters)

A farmer harvests the lotus roots at a lotus pond in the Lingjiaohu Village of Nanxian County, Yiyang City, Central China's Hunan Province on April 26, 2023. Farmers in Lingjiaohu Village of Nanxian County have recently been busy with harvesting lotus roots. (Photo by Xinhua News Agency/Rex Features/Shutterstock)