The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Gaikuo-Captain is a young Chinese student of chemical engineering, and a talented illustrator. His passion for the comic was demonstrated by a series of works that combine drawings with photographs, so that he himself is "immersed" in a fantasy to interact with characters from comic books and manga. His pieces are successful in social networks, particularly in Weibo, Chinese social network where Gaikuo publishes. You can see all his work on his zcool profile.

Gaikuo-Captain is a young Chinese student of chemical engineering, and a talented illustrator. His passion for the comic was demonstrated by a series of works that combine drawings with photographs, so that he himself is "immersed" in a fantasy to interact with characters from comic books and manga. His pieces are successful in social networks, particularly in Weibo, Chinese social network where Gaikuo publishes. You can see all his work on his zcool profile.

A woman at Foyles bookshop looks at a copy of J. K. Rowling's latest novel “The Casual Vacancy” which has gone on sale today starting at 8:00 am on September 27, 2012 in London, England. “The Casual Vacancy” is J. K. Rowling's first book aimed at an adult readership and is centered on a parish council election in a small West Country town. (Photo by Oli Scarf)

U.S. Army Sgt. Patricia Foust receives a free Christmas tree on December 7, 2011 at Fort Carson in Colorado Springs, Colorado. More than 600 soldiers and military families at the base chose trees as part of the annual Trees for Troops program. (Photo by John Moore/Getty Images)

“A prototype lunar lander was destroyed on August 9, 2012, at Kennedy Space Center during its first free flight”. – James Dean via Florida Today

Photo: Morpheus Ground Level Hot Fire. Photo Date: April 2nd 2012. Location: VTB Flight Complex; Photographer: Joe Bibby

Prince Harry and Pippa Middleton look-a-likes stage a walkabout In Soho to launch Alison Jackson's new book 'EXPOSED' on December 7, 2011 in London, England. (Photo by Ben Pruchnie/Getty Images)

Jo-Anne McArthur’s book of photographs puts the spotlight on ethics of zoos around the world. Accompanied by essays by Born Free Foundation’s Virginia McKenna and philosopher Lori Gruen, the images and stories are also shared online through “A Year of Captivity”. Here: Asian Elephant, Denmark, 2016. (Photo by Jo-Anne McArthur/Born Free Foundation/The Guardian)