A Palestinian boy holds an umbrella as he runs near houses that witnesses said were destroyed or damaged by Israeli shelling during the most recent conflict between Israel and Hamas, on a rainy day in the east of Gaza City November 16, 2014. (Photo by Suhaib Salem/Reuters)

“Winter shapes, Moscow river”. Moscow river at this part is never covered by ice. When the temperature is very low it's possible to see a strong fog. Morning light and pipes of the oli factory creates a fantastic landscape. Photo location: Moscow, Russia. (Photo and caption by Sergey Rumyantsev/National Geographic Photo Contest)

A model wears a creation by Taiwanese fashion house Shiatzy Chen as part of its Spring-Summer 2016 ready-to-wear fashion collection, presented during the Paris Fashion Week in Paris, France, Tuesday, October 6, 2015. (Photo by Jerome Delay/AP Photo)

Three Burmese women members of a circus play cards as they wear the brass neck and leg rings traditionally worn by Padaung women since childhood and which cannot be removed, London, January 4, 1935. (Photo by Keystone). P.S. All pictures are presented in high resolution.

A driver maneuvers his classic American car along a wet road as a wave crashes against the Malecon in Havana, Cuba on Thursday. Hurricane Sandy blasted across eastern Cuba as a potent Category 2 storm and headed for the Bahamas after causing at least two deaths in the Caribbean. (Photo by Ramon Espinosa/Associated Press)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Figure Skating, ISU Grand Prix of Figure Skating Trophee de France 2016/2017, Ice Dance Short Dance, Paris, France on November 11, 2016. Alexandra Nazarova and Maxim Nikitin of Ukraine compete. (Photo by Charles Platiau/Reuters)

Iraqi firefighters try to stop the fire of burning oil wells in Kirkuk, northern Iraq, 02 June 2016. Two Khabbaz oil field wells in Kirkuk Province, northern Iraq, exploded by suspected insurgents, a security official said. (Photo by EPA/Stringer)