“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

Moraine Lake is a glacially-fed lake in Banff National Park, 14 kilometres (8.7 mi) outside the Village of Lake Louise, Alberta, Canada. It is situated in the Valley of the Ten Peaks, at an elevation of approximately 6,183 feet (1,885 m). The lake has a surface area of .5 square kilometres (0.19 sq mi). The lake, being glacially fed, does not reach its crest until mid to late June. When it is full, it reflects a distinct shade of blue. The colour is due to the refraction of light off the rock flour deposited in the lake on a continual basis.

A cat yawns at Nekorobi cat cafe on January 20, 2009 in Tokyo, Japan. Cat cafes, where people can spend time with their favorite cat for about 10 US dollars an hour, are now getting more popular with people living in urban areas. The regular customers are mainly in their 20's to 30's and seaking healing by cats, or people who cannot afford to have pets full time. Some visiters come to the cat cafe three times a week. (Photo by Junko Kimura/Getty Images)

Vladimir Mogilnikov, 62, washes his hands in a communal washing room in a dormitory for the workers of Proletarka textile factory in the town of Tver, 200 kilometres north-west from Moscow on August 8, 2020. (Photo by Andrey Borodulin/AFP Photo)

Three Iranian women bathe in the sea on a shore of the Caspian sea in the city of Babolsar north of Tehran, on July 14, 2023 in Babolsar, Iran. The 7th National Festival of Sand Sculptures is being held in this town on the edge of the Caspian Sea. (Photo by Majid Saeedi/Getty Images)

A Palestinian youth throws a stone at an Israeli military vehicle during an Israeli army raid in the Balata refugee camp near the West Bank town of Nablus, Saturday, May 13, 2023. the Israeli military raided the Balata refugee camp in the northern city of Nablus, sparking a firefight that killed two Palestinians. (Photo by Majdi Mohammed/AP Photo)

Guatapé is a town and municipality in Antioquia Department, Colombia. Part of the subregion of Eastern Antioquia. Guatapé is located in the outskirts of Medellín, bordering a reservoir created by the Colombian government for a hydro-electric dam, built in the late 1960s. This quaint town is the gathering place for "Las Vegas", or the small farms of the area. It is also a growing area of recreation for citizens of Medellín, and aims to be a tourist destination for foreign travellers.
Guatapé was founded in 1811, by the Spaniard Don Francisco Giraldo y Jimenez. The name "Guatapé", comes from the Quechua language, related to "stones and water". The area was visited by the conquistadors circa 1551.

Sri Lankan military personnel march during the country's 66th Independence Day celebrations in the central town of Kegalle, about 40 kms from the capital Colombo on February 4, 2014. Sri Lanka cemmemorates its independence from British rule on February 4, 1948. (Photo by Ishara S. Kodikara/AFP Photo)