A girl holds her brother in her arm as black smoke rises after an oil well set on fire in the center of al-Kayyara town to the south of Daesh terror organization-held Mosul in Iraq on October 25, 2016. The oil well in the center of al-Kayyara town, which was set alight by retreating Daesh militants in advance of the Iraqi army's takeover of the town on August 24, 2016 has still not entirely been put out. The raw petrol which is still alight is creating black clouds above the city. The residents and wildlife beneath this polluting smoke cloud may find their health at risk. The effects of the fire in the town center on unprotected civilians' health can easily be seen on the hands and faces of children playing on the street. (Photo by dris Okuducu/Anadolu Agency/Getty Images)

Thousands flock to Bondi Beach for the traditional expats Christmas Day celebration in Sydney, Australia, 25 December 2014. Expats of all nationalities have been flocking to Bondi Beach for Christmas Day for many years. (Photo by Dean Lewins/EPA)

A girl calls to her mom as she stands near a dead whale on the shore Monday morning, April 25, 2016, on the cobblestone beach at Lower Trestles on San Onofre State Beach, just south of San Clemente, Calif. (Photo by Jeff Gritchen/The Orange County Register via AP Photo)

Laura Giombini of Italy reacts during the Women's Beach Volleyball preliminary round Pool D match against Jamie Lynn Broder and Kristina Valjas of Canada on Day 2 of the Rio 2016 Olympic Games at the Beach Volleyball Arena on August 7, 2016 in Rio de Janeiro, Brazil. (Photo by Shaun Botterill/Getty Images)

Germany's Kira Walkenhorst (L) taps Germany's Laura Ludwig during the women's beach volleyball qualifying match between Germany and Canada at the Beach Volley Arena in Rio de Janeiro on August 9, 2016, for the Rio 2016 Olympic Games. (Photo by Leon Neal/AFP Photo)

Dressed up as Punxsutawney Phil, Marty Nagy, of Hallandale Beach, Fla., gives thumbs up to passers by before the start of the 12th annual Groundhog Day on Hollywood Beach, Tuesday, February 2, 2016, in Hollywood, Fla. The event, which featured breakfast and an ocean plunge, benefited the Hollywood Beach Lifeguard Competition Team. (Photo by Wilfredo Lee/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Yanelis Blanco, 24, center, dances with a group of friends at Santa Maria beach, about 15 miles from Havana. It is the closest beach to Havana. Others, from left to right are Jackson Miranda, 21, Dayan Suarez, 24, and Melisa Oliva, 15. The men in the group have a rap group together. The government is demolishing buildings all over the coast of East Havana and recovering and restoring beach dunes. (Photo by Sarah L. Voisin/The Washington Post)