Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Faruk, 17, a Rohingya refugee trader holds betel leaves which are on sale at a stall in Palong Khali refugee camp near Cox's Bazar, Bangladesh, November 3, 2017. He left his village in Myanmar when the military opened fire towards the Rohingya. “I buy this betel leaf from Palong Khali market, in one bundle there are 160 pieces, I buy it for 80 taka and I sell it for 100 taka (1 Bangladeshi Taka = 0.012 US Dollar). Bangladeshi's and I sell for the same rate in the camp. Outside in the local market it is 80 taka per bundle. My problem is that I don't have money so I can't buy anything to eat, I can't buy fish to eat”, he said. (Photo by Hannah McKay/Reuters)

Oscars presenter, English model and actress Cara Delevingne walks the champagne-colored red carpet during the Oscars arrivals at the 95th Academy Awards in Hollywood, Los Angeles, California, U.S., March 12, 2023. (Photo by Aude Guerrucci/Reuters)

A Hindu pilgrim takes a holy dip at Sangam, the confluence of Ganges, Yamuna and mythical Saraswati rivers during the Maha Kumbh Mela festival in Prayagraj on February 5, 2025. (Photo by Idrees Mohammed/AFP Photo)

An injured fan is helped by a riot policeman during clashes between Red Star Belgrade and Partizan Belgrade fans in the stadium before the teams' Serbian Superliga soccer match in Belgrade, April 25, 2015. Serbian league leaders Partizan Belgrade held champions and bitter city foes Red Star to a 0-0 draw in a derby match marred by bad crowd trouble before kickoff on Saturday. The start was delayed for 45 minutes after home Red Star supporters pelted riot police with seats and flares, forcing officers to retreat from the north tier that houses the club's diehard fans. (Photo by Marko Djurica/Reuters)

A Philippine Airlines A300 Airbus plane lies near the service road of a highway south of Manila after it overshot the runway, September 19, 1987 in Manila upon landing from Singapore. Nobody was injured among 135 passengers and crewmen on board. (Photo by Bullit Marquez/AP Photo)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.