Singer Rihanna poses at amfAR's fifth annual Inspiration Gala in Los Angeles, California October 29, 2014. (Photo by Mario Anzuoni/Reuters)

A person wearing a face mask holds a cat on Swanston Street after cases of the coronavirus were confirmed in Melbourne, Victoria, Australia, January 29, 2020. (Photo by Andrew Kelly/Reuters)

Steven Tyler of the musical group Aerosmith, perform at the 62nd annual Grammy Awards on Sunday, January 26, 2020, in Los Angeles. (Photo by Mario Anzuoni/Reuters)

The Etam models perform on catwalk during ETAM Show at Flagship Hausmann near Opera in Paris, France on September 29, 2020. (Photo by J.P. Pariente/SIPA Press)

Miss Alaska Emma Broyles, center, reacts after being crowned Miss America at Mohegan Sun, Thursday, December 16, 2021, in Uncasville, Conn. (Photo by Jessica Hill/AP Photo)

On Keo Wa, 25, carries her 9-month-old baby while working at a banana plantation operated by a Chinese company in the province of Bokeo in Laos April 24, 2017. (Photo by Jorge Silva/Reuters)

Jackie Barajas of Chula Vista dressed as Loki at Comic-Con in San Diego, USA on July 22, 2017. (Photo by K.C. Alfred/San Diego Union-Tribune via ZUMA Press/Rex Features/Shutterstock)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.