Festival goers arrive for the Glastonbury festival at Worthy Farm, in Somerset, England, Thursday, June 23, 2016. (Photo by Guy Bell/Rex Features/Shutterstock)

A Rohingya refugee child with thanaka paste is seen in Cox's Bazar, Bangladesh, July 4, 2018. (Photo by Mohammad Ponir Hossain/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

A face mask is placed on one of the 'Three business men who brought lunch' statues on Swanston street on March 29, 2020 in Melbourne, Australia. All international arrivals into Australia from midnight on Saturday will be placed into mandatory quarantine in hotels for 14 days as the Federal Government increases restrictions to stop the spread of COVID-19. (Photo by Asanka Ratnayake/Getty Images)

Tip Toland is a sculptor and instructor living in the Seattle, Washington area. Her current focus is figurative ceramic sculpture. Tip is represented by the Nancy Margolis Gallery in New York City.

Photo: “Letter to God”, 2011. Stoneware, paint, chalk pastel, hair. (Photo by Tip Toland/Marie-Andrée Côté)

A man braces his umbrella while walking through the snow on February 13, 2014 in New York City. Heavy snow and high winds made for a hard morning commute in the city. (Photo by John Moore/Getty Images)

A boy evacuates to safer grounds at the onslaught of Typhoon Rammasun (locally known as Glenda) which battered the city Wednesday, July 16, 2014, in Manila, Philippines. (Photo by Bullit Marquez/AP Photo)