Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

“Winter Climbing from inside Ben Nevis”. The view from inside the mountain, as a winter climber passes through the cave on Minus Three gully. Photo location: Ben Nevis, Fort William, Scotland. (Photo and caption by Daniel Wildey/National Geographic Photo Contest)

To draw the public's attention to a new line of bathing suits, a Tokyo department store used live models to show off the suits on June 5, 1950. The rain didn't bother the curious, and both the girls and the crowd seemed to like the idea of staring at each other through the glass. (Photo by AP Photo via The Atlantic)

People make their way on an algae-covered beach in Qingdao, Shandong province, China, July 19, 2015. (Photo by Reuters/Stringer)

In this photo taken late Thursday, May 7, 2015, a prison guard, left, and seated inmates cast shadows on a wall while waiting for the beginning of a rock concert by Romanian band Pro Musica, inside the Popa Sapca jail in Timisoara, western Romania. (Photo by Adi Piclisan/AP Photo)

A street vendor warms his foot around a fire during cold weather in the rebel-controlled area of Maaret al-Numan town in Idlib province, Syria, January 4, 2016. (Photo by Khalil Ashawi/Reuters)

A woman selling souvenirs walks through Kuta beach in Bali June 5, 2008. Indonesia is expected to report tourist arrivals in December this week. (Photo by Murdani Usman/Reuters)

Backdropped by a night time view of the Earth and the starry sky, the Space Shuttle Endeavour is seen docked to the International Space Station on May 28, 2011. (Photo by Reuters/NASA)