A Russian Su-35S combat aircraft and a Tu-95ms strategic bomber fly in formation above a church during a rehearsal for the flypast, which is part of a military parade marking the anniversary of the victory over Nazi Germany in World War Two, in Moscow, Russia on May 4, 2022. (Photo by Maxim Shemetov/Reuters)

Officer cadets at Sandhurst military academy celebrate completing the Sovereign's Parade which see's them become commissioned officers in the army on April 11, 2025. The parade marks the completion of 44 weeks of intensive training for the Officer Cadets of Commissioning Course 242, all of whom will officially hold HM the King's Commission as of the stroke of midnight on the day of the parade. In addition, there are 26 international cadets from 18 countries. (Photo by Times photographer Richard Pohle)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Russian opposition leader, Alexei Navalny (C), reacts as the court delivers the verdict in his trial, in the city of Kirov, Russia, 18 July 2013. Alexei Navalny was sentenced to five years in jail for theft on Thursday, an unexpectedly tough punishment which supporters said proved President Vladimir Putin was a dictator ruling by repression. (Photo by Valentina Svistunova/EPA)

Humanoid robot bartender “Carl” interacts with guests at the Robots Bar and Lounge in the eastern German town of Ilmenau, July 26, 2013. “Carl”, developed and built by mechatronics engineer Ben Schaefer who runs a company for humanoid robots, prepares spirits for the mixing of cocktails and is able to interact with customers in small conversations. (Photo by Fabrizio Bensch/Reuters)

A resident looks into a newly-built giant trash can, partially buried underground, next to a street in Taiyuan, Shanxi province November 6, 2014. The trash can, which has a diameter of 1.9 meters and a depth of 2.8 meters, could contain approximately 10 cubic metres of garbage. It was built to replace an open-air garbage dump site, local media reported. (Photo by Reuters/Stringer)

Promotional models use their smartphones during their break at the Global Mobile Internet Conference in Beijing May 6, 2014. Mobile Internet industry executives, developers and investors from more than 30 countries took part in the Global Mobile Internet Conference in Beijing, the organiser said. (Photo by Kim Kyung-Hoon/Reuters)

An Indian priest worships six-year-old Hindu girl Anushka Chetterjee dressed as the Hindu goddess Durga at a “pandal” for the celebrations of the “Durga Puja” festival in Kolkata on September 28, 2017. The five-day Durga Puja festival, which commemorates the slaying of the demon king Mahishasur by the goddess Durga, marks the triumph of good over evil. (Photo by Dibyangshu Sarkar/AFP Photo)