A demonstrator throw a firebomb during clashes with Turkish riot police officers in Istanbul, Turkey, Friday, May 1, 2015. The government assigned 30,000 police officers backed by helicopters as workers and demonstrators determined to defy a government ban, tried to march to iconic Taksim Square, where 35 people were killed during May Day celebration in 1977. (Photo by Emrah Gurel/AP Photo)

A racegoers walks into a rubbish bin following 2016 Melbourne Cup Day at Flemington Racecourse on November 1, 2016 in Melbourne, Australia. (Photo by Scott Barbour/Getty Images)

A protester peeks out from behind of a banner as supporters of anti-immigrant activists and nationalists march to protest against the Polish governments decision to accept migrants from Syria and North Africa, in Warsaw, Poland, September12, 2015. EU President Donald Tusk said he would call a special summit on the migration crisis if the bloc's interior ministers do not display “solidarity and unity” at emergency talks on 14 September about the thousands of migrants streaming into Europe. (Photo by Jacek Turczyk/EPA)

Sam Warren climbs in to a prototype combat vehicle during the PrepperCon expo Friday, April 24, 2015, in Sandy, Utah. Hundreds of survivalists and “preppers” are gathering in the Salt Lake City suburb of Sandy for the first annual PrepperCon, featuring demonstrations of underground bunkers, food storage, and armored vehicles. (Photo by Rick Bowmer/AP Photo)

Photographer John Maher, once the drummer with punk bank Buzzcocks, travelled to the Outer Hebrides to photograph abandoned crofters’ cottages – many of which, like this one, have seemingly been untouched since. Here: “Peat Fire”. Taken in March 2013 on the east coast of Harris. The fire is from muir-burning, when farmers burn off grasses and heather to improve grazing for their sheep. (Photo by John Maher/The Guardian)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A couple embrace during the start of the San Fermin festival in Pamplona, Spain July 6, 2016. Revelers from around the world kick off the festival with a messy party in the Pamplona town square, one day before the first of eight days of the running of the bulls. (Photo by Vincent West/Reuters)

A sеxy model poses for photos during the 2016 Guangzhou Sеx Culture Festival in Guangzhou city, south China' s Guangdong province on November 10, 2016. The festival has featured the latest developments and technologies of Adult toys and reproductive health products in the country. (Photo by Asia Wire)