A child performs in the mutton bustin (sheep riding) at the rodeo performance of the 76th annual Cloverdale Rodeo and Country Fair in Surrey, British Columbia, Canada, on May 18, 2024. (Photo by Xinhua News Agency/Rex Features/Shutterstock)

Australian surfer Sally Fitzgibbons rides a wave during the 2023 ISA World Surfing Games at the El Tunco beach in El Salvador on June 6, 2023. (Photo by Marvin Recinos/AFP Photo)

A woman rides a mechanical bull while tailgating before a college football game between the Arizona Wildcats and West Virginia Mountaineers at the University of Arizona in Tucson, Arizona on October 26, 2024. (Photo by Ernesto Benavides/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

A man rides through the flames on a horse during the “Luminarias” annual religious celebration on the eve of Saint Anthony's Day in the village of Alosno, southwest Spain, January 16, 2015. According to a tradition that dates back 500 years, people ride their horses through the narrow cobblestone streets of this small village to purify the animals with the smoke of the bonfires. Saint Anthony is the patron of animals. (Photo by Marcelo del Pozo/Reuters)

A man rides a horse through a bonfire as part of a ritual in honor of Saint Anthony the Abbot, the patron saint of domestic animals, in San Bartolome de Pinares, Spain, Saturday, January 16, 2016. On the eve of Saint Anthony's Day, dozens ride their horses through the narrow cobblestone streets of the small village of San Bartolome during the “Luminarias”, a tradition that dates back 500 years and is meant to purify the animals with the smoke of the bonfires and protect them for the year to come. (Photo by Francisco Seco/AP Photo)