Eduardo Salles (Mexico City, 1987) is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator!, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

A man walks past an advertisement sign promoting a bank in Seoul in this September 3, 2009 file photo. South Korea is expected to release GDP dara this week. (Photo by Lee Jae-Won/Reuters)

A man wearing a face mask as a precaution against the coronavirus, walks past in front of an advertisement of an opera performance outside of a theater in Seoul, South Korea, Wednesday, March 3, 2021. (Photo by Lee Jin-man/AP Photo)

A pedestrian carries an umbrella as they stroll past an advertisment as a rainstorm moves through Sacramento, Calif., Wednesday, February 13, 2019. Rain is falling widely in Northern California and is expected to spread south. (Photo by Rich Pedroncelli/AP Photo)

Monty, (C) the Wadworth brewery shire horse gets given a pint of beer outside the Raven Inn in Poulshot as he starts his two-week annual holiday on August 3, 2012 near Devizes, England. (Photo by Matt Cardy)

104-year-old John Faulkner of Appleford, Berkshire enjoys a pipe and a glass of beer as he remembers his considerable past. A former jockey, he has been married twice and fathered 32 children. (Photo by Fox Photos/Getty Images). 17th March 1932

A university in the Philippines in March 2024 has come up with a novel way to stop students cheating in exams – by getting them to wear hats in the shape of animated characters and random objects such as a crate of beer. (Photo by Angelo Ebora/beampix/Solent news)

English singer Dua Lupa, 25, poses in Puma Mayu trainers in her latest advertising campaign for the brand in Herzogenaurach, Germany on August 16, 2021. The singer posed in the new suede trainers and a black skirt and top with chainmail underneath. Dua Lipa is featured in Puma's latest women's brand campaign “She Moves Us”, which, celebrates women who move together to achieve and connect through fashion, community and sport. (Photo by Mario Sorrenti)