Swiss pilot Bertrand Piccard prepares for a test flight of the solar-powered Solar Impulse 2 experimental aircraft in Payerne November 13, 2014. The aircraft, weighing 2.4 tons with a wingspan of 72 meters, is fitted with more than 17,000 solar cells. An attempt to fly around the world in stages using only solar energy will be made in 2015. (Photo by Ruben Sprich/Reuters)

Workers attach a hat to a pinata depicting the drug lord Joaquin “El Chapo” Guzman at a workshop in Reynosa, July 21, 2015. Guzman broke out of Mexico's top maximum security prison through a tunnel built into his cell earlier this month. (Photo by Daniel Becerril/Reuters)

Brain-on-a-chip. Dazzling in green and magenta this image shows the nerve fibres (in green) produced by neural stem cells (in magenta) as they grow on a synthetic gel. Captured by a technique known as confocal microscopy, the image is part of research shedding light on how tinkering with the environment can affect the way in which nerve fibres grow. (Photo by Collin Edington and Iris Lee/Massachusetts Institute of Technology/Wellcome Images)

French twins Thomas and Vincent (L) Seris take the tram in Bordeaux, November 12, 2014. Born with Xeroderma Pigmentosum (XP), the twins cannot be exposed to the sun and its ultraviolet (UV) light, which could provoke precocious cancers due to an autosomal recessive genetic disorder of DNA repair. Colloquially referred to as Children of the Night (Les Enfants de la Lune) the Seris twins are among 70 to 80 people in France who suffer from the genetic defect. The French association “Les Enfants de la Lune” reports that there are between five and ten thousand such cases in the world. Thomas and Vincent have been testing a new protective mask for the last year which is transparent and ventilated and developed by several hospitals in France. (Photo by Regis Duvignau/Reuters)

Revellers take part in a Zombie Walk in Asbury Park, New Jersey October 4, 2014. Thousands of revellers met in Asbury park to attempt to break the Guinness World Record of the largest zombie gathering in the world and raise awareness for brain cancer. (Photo by Eduardo Munoz/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Thai officials inspect counterfeit watches before destroying them at Khlongluang Transportation Station in Pathumtani province, on the outskirts of Bangkok April 9, 2015. The counterfeit goods, which included piles of CDs, DVDs, handbags, clothes, brand name shoes, cell phones, caps, glasses, computers, cosmetics and watches are worth over 3.7 billion Thai baht ($ 115,790,901), according to local authorities. (Photo by Chaiwat Subprasom/Reuters)

For her book “Perfect Imperfection”, the Australian pet photographer Alex Cearns set out to capture the personalities of animals who adapt to their damaged or different bodies without complaint. Part of the proceeds from sales of Perfect Imperfection go to the Australian Animal Cancer Foundation. Here: “Bali Pip”. Bali street dog. Had the skin condition mange. (Photo by Alex Cearns/The Guardian)