Dynam employees say a greeting message as they receive customer-care training ahead of the grand opening of the company's pachinko parlour in Fukaya, north of Tokyo July 29, 2014. Japan's once-booming pachinko industry, grappling with a greying customer base and the threat of new competition from casinos, is adopting a softer touch and smoke-free zones to lure a new generation of players, particularly women. Pachinko, a modified version of pinball, is a fading national obsession, with about 12,000 parlours nation-wide and one in thirteen people playing the game. But that figure is declining as the population shrinks and younger people prefer games on their mobile phones. (Photo by Issei Kato/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Mr. Grindell Matthews with his latest invention, the new photographic gun which is the latest development in sky signs. 1933. It can throw a beam of light 15 miles into the sky. (Photo by Fox Photos)

Moonlight illuminates sandstone buttes in the Valley of the Gods in the proposed Bear Ears National Monument near Mexican Hat, Utah, USA, 12 November 2016. In October 2015, a coalition of five Indian nations, including the Hopi, Ute, and Navajo, formally proposed the monument, attempting to preserve the parcel's 100,000 archeological sites from ongoing looting and grave robbing. Less than two months before handing over the White House to President Elect Trump, President Obama must decide if it's worth the political capital to designate Bear Ears a national monument. (Photo by Jim Lo Scalzo/EPA)

General view of the stands in the Atrium during the Big Fashion Wardrobe Spring/Summer fashion and beauty event at Westfield London shopping centre on March 29, 2011 in London, United Kingdom.

Harry Potter collectible busts are displayed in the home of Menahem Asher Silva Vargas, after he was presented with a Guinness World Record title certificate for the largest collection of Harry Potter memorabilia, in Mexico City, Monday, September 29, 2014. Silva's collection consists of more than 3000 individual items, including trading cards, wands, and books in multiple languages. (Photo by Rebecca Blackwell/AP Photo)

A woman arrives at the Shinto Meiji Shrine to pray on the first day of the new year in Tokyo, Japan, January 1, 2016. (Photo by Thomas Peter/Reuters)