Nobumichi Asai has used projection mapping to put CGI onto cars, docks, building and more. What is his latest canvas? A real, live human face! Asai used Omote, a combination of real-time face tracking and projection mapping to transform a model's face into mesmerizing patterns. It's called “electronic makeup”, but as you will see in the (creepy-ish) video, it goes much, much beyond anything makeup can possibly do.

Apple CEO Steve Jobs delivers the keynote address at the 2011 Apple World Wide Developers Conference at the Moscone Center on June 6, 2011 in San Francisco, California. Apple CEO Steve Jobs returned from sick leave to introduce Apple's new iCloud storage system and the next versions of Apple's iOS and Mac OSX. (Photo by Justin Sullivan/Getty Images)

iPhone 4 hard case cover with portrait of Steve Jobs are on sale on October 9, 2011 in Shenzhen, Guangdong Province of China. Apple co-founder Jobs died on October 5, 2011 at the age of 56. (Photo by ChinaFotoPress/Getty Images)

A billboard depicting a soldier, with a slogan reading “Contract service. A real man's job”, in St. Petersburg, Russia, 02 June 2023. On 24 February 2022, Russian troops entered Ukrainian territory in what the Russian president declared a “Special Military Operation”, starting an armed conflict. (Photo by Anatoly Maltsev/EPA)

A Guarani Mbya man smokes a pipe next to a cut tree as he occupies land as a protest against real estate developer Tenda which plans to build apartment buildings here, next to his indigenous community's land in Sao Paulo, Brazil, Thursday, February 6, 2020. In response to an injunction filed by the builder, a judge has authorized the eviction of the indigenous protesters from the builder's property. (Photo by Andre Penner/AP Photo)

Lucy the Elephant is a six-story elephant-shaped example of novelty architecture, constructed of wood and tin sheeting in 1881 by James V. Lafferty in Margate City, Atlantic County, New Jersey, United States, two miles (3.2 km) south of Atlantic City, in an effort to sell real estate and attract tourists.

LG Chile has continued the So Real It’s Scary campaign developed at Superheroes, Amsterdam, with their own prank, “Ultra Reality: What would you do in this situation?” The video shows an office set up with an 84 inch HD television screen which appears to be a window frame. Job seekers arrive for their interview but freak out when they see what appears to a meteor destroying the city through the window.