A cow carrying a bell and autumn flowers headgear walks by in front of spectators at the traditional cattle show in Schwellbrunn, Switzerland, 26 September 2022. The traditional show in the Appenzell region is held annually in autumn, when local farmers return from the alp with their groomed and cleaned cows to present them on a show ground. “The most beautiful and best performing cows are awarded prizes”, the Appenzellerland tourism office adds on their website. (Photo by Gian Ehrenzeller/EPA/EFE)

This photo taken on July 13, 2023 shows a woman wearing traditional Uyghur attire posing for photos in the Old Kashgar tourist area in China's northwestern Xinjiang region. Chinese travellers throng the bazaars of old Kashgar, munching mutton kebabs and soaking up heavily commodified Uyghur culture – part of a government push to remould troubled Xinjiang into a tourism paradise. (Photo by Pedro Pardo/AFP Photo)

Domestic tourists visit the beach at Wonsan Kalma Coastal Tourist Area in Wonsan, North Korea's Kangwon Province on July 1, 2025. North Korea opened a massive resort area on its east coast, state media said on July 2, with the tourism pet project of leader Kim Jong Un reportedly set to welcome Russian guests later this month. (Photo by Kim Won Jin/AFP Photo)

Coonoor is a municipality in the Nilgiris district in the state of Tamil Nadu, India. It is known for its production of Nilgiri tea. Coonoor is located at an altitude of 1,850 m above sea level and is the second largest hill station in the Nilgiri hills after Ooty. Coonoor is known for the massive private tea plantations that surround the hills. The local economy of Coonoor runs on tourism and tea production. (Photo by Qamar Abbas)

Winner, photojournalism. Elephant in the room, by Adam Oswell, Australia Zoo. Visitors watch a young elephant performing underwater. Oswell was disturbed by this scene, and organisations concerned with the welfare of captive elephants say performances like this encourage unnatural behaviour. In Thailand, there are now more elephants in captivity than in the wild. With the Covid pandemic causing tourism to collapse, elephant sanctuaries are becoming overwhelmed with animals that can no longer be looked after by their owners. (Photo by Adam Oswell/Wildlife Photographer of the Year 2021)

A deer walks across a pedestrian crossing in Nara, Japan, Thursday, March 19, 2020. More than 1,000 deer roam free in the ancient capital city of Japan. Despite the town's tourism decline, these wild animals are doing just fine without treats from tourists, according to a deer protection group. (Photo by Jae C. Hong/AP Photo)

Shetland ponies wearing cardigan sweaters are the official ambassadors of Visit Scotland tourism campaign. Photographer Rob McDougall captured two cute ponies named Fivla and Vitamin dressed in traditional Fair Isle Scottish cardigans to celebrate the Year of Natural Scotland.Their onesies were made out of Shetland wool by a local knitter Doreen Brown. The ponies live at the Thordale Shetland Stud Centre.

A woman takes her souvenir picture with a white fox in front of ice sculptures illuminated by coloured lights during the opening day of the 31st Harbin International Ice and Snow Festival in the northern city of Harbin, Heilongjiang province, January 5, 2015. The annual Ice and Snow Festival, organized by China National Tourism Administration and local governments, kicked off on Monday in Harbin, one of the coldest cities in China. (Photo by Kim Kyung-Hoon/Reuters)