As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Revellers with their bodies and faces painted attend the "Zombie Walk" parade in Sao Paulo, Brazil, November 2, 2015. (Photo by Paulo Whitaker/Reuters)

Men and Women dressed as zombies walk through Hyde Park on February 25, 2012 in Sydney, Australia. The annual Zombie Walk raises money for the Brain Foundation and this year teamed up with FX channel in promotion of “The Walking Dead” series premiering in Australia this weekend. (Photo by Brendon Thorne/Getty Images)

Israelis participate in a “Zombie Walk” during the Jewish holiday of Purim on March 6, 2012 in Tel Aviv, Israel. The carnival-like Purim holiday is celebrated with parades and costume parties to commemorate the deliverance of the Jewish people from a plot to exterminate them in the ancient Persian empire 2,500 years ago, as described in the Book of Esther. (Photo by Uriel Sinai/Getty Images)

Look at the image for long enough and you can make the train change direction simply by thinking about it. Freaky.

If you feel bad about being being single and not having a girlfriend, Japanese photographer Keisuke Jinushi has a quick fix for you! The young artist, who studied at the Musashino Art University in Tokyo, shows how to use your own palm and Instagram to make the impression that you have a wonderful girlfriend.

French online florist 123Fleurs.com is promoting its speed of delivery with a series of print advertisements showing scenarios that could do flowers right now. Get online and order those flowers to avoid destruction of your favourite matchstick model ship, your wine cellar and your motorbike.

“Today, we take photography for granted. Anyone can take a photograph simply by pressing a button. Yet, it was not always so simple. The invention of photography was announced in 1839, but during its first fifty years taking a photograph was a complicated and expensive business. In 1888, all this was to change following the appearance of a camera that was to revolutionize photography. Popular photography can properly be said to have started 120 years ago with the introduction of the Kodak”. – The UK National Media Museum. Photo: Two men on the deck of a ship, about 1890. (Photo by Collection of National Media Museum/Kodak Museum)