Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Yana Shcherban of Russia looks at the ball after failing to receive it during their FIVB Women's Volleyball World Grand Prix 2014 final round against Japan in Tokyo August 20, 2014. (Photo by Yuya Shino/Reuters)

A woman poses on the flooded St. Mark's square during an acqua-alta (high-water) alert in Venice, on November 19, 2013. (Photo by Andrea Pattaro/AFP Photo)

P.S. All pictures, as usual, are presented in high resolution. To see Hi-Res images – just TWICE click on any picture. In other words, click small picture – opens the BIG picture. Click BIG picture – opens VERY BIG picture (if available; this principle works anywhere on the site AvaxNews).

A shop assistant creates a window display in a Next store in central London December 30, 2014. British clothing retailer Next's sales rose 2.9 percent in the run up to Christmas mostly due to online and catalogue purchases, hitting the upper end of its predictions and it said full-year profit would rise by about 11.5 percent. (Photo by Neil Hall/Reuters)

“Freedom”. After the 30 years banning import large motorcycle, in 2007, the Taiwan government reopened the import licensing of the motorcycle displacement over 550 cubic centimeter. Those large bikes, which were never seen before, were strange thought and treated unequally frequently. However, those adversity will not stop those enthusiastic bike riders from chasing the road of freedom. Photo location: Taiwan. (Photo and caption by 火花 羅/National Geographic Photo Contest)

NYC no pants subway ride. Thousands of straphangers took their pants off for the 15th annual "No Pants Subway Ride" hosted by Improv Everywhere. People gathered at seven meeting points throughout the five boroughs at 3PM. All participants met up at Union Square around 5PM to and had a pant-less celebration and the afterparty at Webster Hall. (Photo by Paul Martinka/The New York Post)

To draw the public's attention to a new line of bathing suits, a Tokyo department store used live models to show off the suits on June 5, 1950. The rain didn't bother the curious, and both the girls and the crowd seemed to like the idea of staring at each other through the glass. (Photo by AP Photo via The Atlantic)

“Winter Climbing from inside Ben Nevis”. The view from inside the mountain, as a winter climber passes through the cave on Minus Three gully. Photo location: Ben Nevis, Fort William, Scotland. (Photo and caption by Daniel Wildey/National Geographic Photo Contest)