Buddhist monks wait for a lantern parade ahead of the upcoming birthday of Buddha at Dongguk University in Seoul, South Korea, Saturday, May 11, 2024. (Photo by Ahn Young-joon/AP Photo)

A young baboon receives an earful from an adult as another primate yanks its tail at Kruger National Park, South Africa in the first decade of July 2024. (Photo by John Mullineux/Solent News)

A portrait of a young woman who died during a Russian attack is pictured with flowers next to her fresh grave in the cemetery of in Mykolaiv, southern Ukraine, on March 21, 2022. (Photo by Bulent Kilic/AFP Photo)

Mane flowing, a young competitor clears a jump at the hobby horse racing, eventing and dressage event at Parklands Equestrian Centre near Sheffield, UK on December 30, 2024. (Photo by James Glossop/Times Media Ltd)

A motorcyclist carries three young woman as he performs a wheelie on his motorbike during an exhibition in the Chapellin neighborhood of Caracas, Venezuela, Sunday, June 12, 2022. (Photo by Matias Delacroix/AP Photo)

Collin Williams (front) and Sarah Putnam of Nevada, protesters affiliated with the Occupy Las Vegas movement, participate in a “zombie walk” on the Las Vegas Strip October 30, 2011 in Las Vegas, Nevada. The demonstrators are protesting what they believe is greed and corruption among banking and business leaders in solidarity with other Occupy movements around the world. (Photo by Ethan Miller/Getty Images)

An injured protestor is led away during clashes with police near Tahrir Square on November 23, 2011 in Cairo, Egypt. Thousands of Egyptians are continuing to occupy Tahrir Square after four days of clashes with security forces despite a promise from military leaders to bring forward Presidential elections. (Photo by Peter Macdiarmid/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.