To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A Japanese girl poses in a costume at a Chara Fes (character festival) event on October 26, 2003 in Tokyo. Cosplay (costume play) is becoming popular among Japanese youths, whereby participants dress up as their favourite characters from comics, computer games and animation. (Photo by Junko Kimura/Getty Images)

Aymara dolls are seen during the “Alasitas” fair, where people buy miniature versions of goods they hope to acquire in real life, in La Paz, Bolivia, January 24, 2017. Shoppers fill their baskets with miniature versions of things they desire – everything from cars, houses computers – to give to Ekeko the God of abundance, in the hope he will being therm good fortune. (Photo by David Mercado/Reuters)

A fantasy figure promotes a video game at the Gamescom computer gaming fair in Cologne, Germany, Thursday, August 25, 2022. Around 1,100 exhibitors from 53 countries expect tens of thousands gaming enthusiast daily for the first time since the COVID-19 pandemic at the world's largest gaming event. (Photo by Martin Meissner/AP Photo)

A student of the department for aritificial intelligence at the Freie Universitaet Berlin steers a converted Dodge minivan remotely with an iPhone during a demonstration at Tempelhof Airport on November 2, 2009 in Berlin, Germany. The car, whose design was led by professor Raul Rojas, is outfitted with a variety of laser sensors, GPS antennae and computers. (Photo by Sean Gallup/Getty Images)

Senior hurricane forecaster Dr. Jack Beven studies computer models as he tracks Tropical Storm Arlene at the National Hurricane Center on June 29, 2011 in Miami, Florida. Arlene is the first named storm of the 2011 Atlantic hurricane season and is moving at 8 mph, packing sustained winds of 50 mph as it heads towards the east-central coast of Mexico. (Photo by Joe Raedle/Getty Images)