Archie, a Chinese Crested dog, sits with his tongue out before the start of the 20th Annual Ugliest Dog Competition at the Sonoma-Marin Fair June 20, 2008 in Petaluma, California. Owners of ugly dogs travel to Petaluma from all over the country to participate in the annual contest. (Photo by Justin Sullivan/Getty Images)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Photo taken on September 19, 2015 shows a baby Brazilian opossum at the “Parque Estoril” zoo in Sao Bernardo do Campo of Sao Paulo, Brazil. According to local press, the “Parque Estoril” zoo houses currently 23 orphan cubs of wild animals rescued in the south region of Sao Paulo, victims of illegal wildlife trade or problems caused by urban growth. According to the zoo, all the animals arrived in the last three months, and many of them, not being able to be reintroduced to their natural habitat, will be used as examples in environmental education classes. (Photo by Rahel Patrasso/Xinhua via ZUMA Wire)

David Pena poses for a photograph with his Lada 2101 built in 1979 on a street in Havana February 9, 2015. Getting parts from the United States is cheaper than in Cuba, where state-run stores sell them at four times the cost, said Pena, a mechanic and president of the Russian Car Club in Havana who drives a souped-up, sporty red 1972 Lada 2101 that he fixed himself. His own Lada has a Fiat engine and an extra Alfa Romeo carburetor. (Photo by Enrique De La Osa/Reuters)

U.S. Air Force wounded warrior, Capt. Sarah Evans, jumps rope in a gym in San Antonio, Texas. Evans was diagnosed with cancer while deployed to Afghanistan and was medically evacuated back to the United States where her leg was amputated. (Photo by Master Sgt. Jeffrey Allen/U.S. Air Force)

A model performs on the Toyota FV2 concept car during the 2014 Beijing International Automotive Exhibition at China International Exhibition Center on April 21, 2014 in Beijing, China. More than 2,000 automotive enterprises from 14 countries and regions participated in the 2014 Beijing International Automotive Exhibition from April 20 to April 29. (Photo by Feng Li/Getty Images)

People dressed in underwear run into a store to pick free clothes during a promotional event starting the summer sale at an outlet of the Desigual clothing retailer in Berlin, June 20, 2014. Desigual treated the first 100 customers with a free outfit if they stripped down to their underwear for the first day of the outlet's summer sale. (Photo by Thomas Peter/Reuters)

“Eye of a toad”. Animal Portraits, Łukasz Bożycki, Poland. Early spring sees a pond near Łukasz’s home city of Warsaw, Poland, full of mating frogs and a few toads. On this March day, Łukasz shared the pond with them for an evening, sitting in the icy water in his chest-high waders, keeping as still as possible, despite the numbing cold, so that the amphibians could get used to him. “I wanted to find a fresh way of portraying the amphibians”, he says, “at water level”. Using a telephoto lens, he focused on one lone toad and waited for the sun to dip almost below the horizon before pressing the shutter, using flash to bring out the details in the shadow. His prize was “the glorious pool of sunset colour” and fiery glow of the toad’s eye. Nikon D80 + 70-300mm f4.5-5.6 lens + extension tube; 1/125 sec at f9 (-2.3 e/v); ISO 100; built-in flash. (Photo by Łukasz Bożycki)