To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

Invasion (laser girls) 2017. “I’m always thinking about my art practice, so any experience I have may spike a visual when I have an idea in mind. An example is that, when I was thinking about the Invasion series, I was inspired by Alfred Hitchcock’s movie The Birds (1963). I love Hitchcock’s other movies and have been contemplating a series based on Rear Window (1954). I also find inspiration outside the cinema in music clips and magazines”. (Photo by Michael Cook/Perimeter Books)

Giving out with a yell, Elke Sommer is tossed on the trampoline as she trains for her movie role as an athlete, on the playing field of the University of California at Los Angeles, June 8, 1967. (Photo by AP Photo)