Revellers enjoy the atmosphere during the opening day or “Chupinazo” of the San Fermin Running of the Bulls fiesta on July 6, 2015 in Pamplona, Spain. The annual Fiesta de San Fermin, made famous by the 1926 novel of US writer Ernest Hemmingway entitled “The Sun Also Rises”, involves the daily running of the bulls through the historic heart of Pamplona to the bull ring. (Photo by Pablo Blazquez Dominguez/Getty Images)

An elephant mahout (trainer) lies on his elephant his feet resting on its ears as it rests and eats prior to opening day's play at the King's Cup Elephant Polo Tournament 2014 held near Bangkok, in Samut Prakan province, Thailand, 28 August 2014. The annual charity tournament runs until 31 August and involves 51 elephants who normally live on the streets and are used for begging. Sixteen competing elephant polo teams from 40 different nations take part in the charity event directed at raising funds to improve the lives of the elephants and elephant conservation in general. (Photo by Barbara Walton/EPA)

We place too much value into something as elusive as time. This is the lesson that Arina Pozdnyak, the creator of Perpetual Calendar, is trying to teach us. Days fly by, and even months are mere speckles of sand in an hourglass of eternity. People do not realize that the time given to us by fate cannot be measured using months or even years. It is measured using emotions and impressions. If a person lives to be 150 years old without experiencing any emotions, he might as well have lived one day, for all it’s worth. On the other hand, a person who lived an exciting, fulfilling life, read countless books and cherished every moment that he had, is actually the one who lived a longer life, even if in reality his flame was snuffed out much too soon. (Photo by Arina Pozdnyak)

In this July 23, 2013 photo, sand fills an abandoned house in Kolmanskop, Namibia. Kolmanskop, was a diamond mining town south of Namibia, build in 1908 and deserted in 1956. SInce then, the desert slowly reclaims its territory, with sand invading the buildings where 350 German colonists and more than 800 local workers lived during its hay-days of the 1920s. (Photo by Jerome Delay/AP Photo)

Models clad in costumes of video game charactors pose at a game booth during the Tokyo Game Show 2016 in Chiba, suburb of Tokyo, on September 15, 2016. Sony took centre stage at the annual four-day event, with its virtual reality headset ready to hit store shelves for the Christmas shopping season. (Photo by Toru Yamanaka/AFP Photo)

A long exposure image of embers flying off burnt out trees following the wind driven wildfire ranging in the mountain area near Rancho Cucamonga late 30 April 2014. Earlier in the day more than 1,500 homes were evacuated as the Etiwanda fire charred around 1,000 acres in San Barnardino National Forest. (Photo by Stuart Palley/EPA)

A Chinese shopper sleeps on a bed in the showroom of the IKEA store on July 6, 2014 in Beijing, China. Of the world's ten biggest Ikea stores, 8 of them are in China to cater to the country's growing middle class. The stores are designed with extra room displays given the tendency for customers to make a visit an all-day affair. Store management does not discourage shoppers from sleeping on Ikea furniture, even marking them with signs inviting customers to try them out. (Photo by Kevin Frayer/Getty Images)

Men cover their heads from the sun while riding on a motorcycle during a hot day in Cairo, Egypt, August 17, 2015. A heatwave killed at least 61 people across Egypt from Sunday to Tuesday and caused nearly 600 people to be admitted to hospital, Egypt's health ministry said on state news agency MENA on Wednesday. (Photo by Amr Abdallah Dalsh/Reuters)