A male puma, named Bordo arrives for an examination and tests at a veterinary in Brasilia, Brazil, 31 October 2017 (issued 01 November 2017). Bordo, a young male puma, captured when he was a cub, will become the first animal of his species to be released in a sanctuary in the Brazilian savannah in Goias State close to Brasilia. The sanctuary, a preserve for wild cats, is in the first phase and is located on private lands but state funded. (Photo by Joedson Alves/EPA/EFE)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Ng Sin Nee (L) and Lee Shin May (R) from Malaysia take pictures with the panoramic view of the city from the Sky Box at KL Tower, the world's seventh tallest telecommunications tower, in Kuala Lumpur on May 24, 2016. Officially opened on May 20, the Sky Box has been the latest attraction for tourists arriving to the Malaysian capital. It stands 300 metres above ground and can fit six people at any one time, and offers spectacular views of the Kuala Lumpur skyline, including the iconic Petronas Twin Towers. (Photo by Mohd Rasfan/AFP Photo)

Swiss police officers stand beside of mock gates of the NEAT Gotthard Base Tunnel inside the event hall for the upcoming opening ceremony near the town of Erstfeld, Switzerland May 31, 2016. The celebrations of the opening of the Gotthard Base Tunnel will start on June 1, 2016. With a length of 57 km (35 miles) crossing the Alps, the Gotthard Base tunnel is the world's longest train tunnel. (Photo by Arnd Wiegmann/Reuters)

Local residents fight to collect free drinking water from municipal corporation tanker on a hot summer day on the outskirts of Ahmedabad, India June 1, 2016. (Photo by Amit Dave/Reuters)

Police haul a youth to the paddy wagon as an undetermined number of arrest were made in downtown Atlanta, Georgia, February 25, 1971, as police moved in to disperse black youths after windows were broken and rocks and fruit thrown in what officers called “a major disturbance”. (Photo by Charles Kelly/AP Photo)

On Dale A. Browne’s first trip to Yellowstone, he “got the best shot” he’d ever taken after chasing this weasel for 30 minutes. The trip for the 58-year-old from Manassas, Va., was a gift from his wife and an opportunity to improve his photography skills with the help of guide and professional photographer Tom Murphy. (Murphy did not assist in the taking of this photo). (Photo by Dale A. Browne)

A crocodile at a zoo in the southern Taiwan city of Kaohsiung holds the forearm of a zoo veterinarian in its teeth, April 2007. Surgeons in Taiwan have reattached a vet's arm, after it was bitten off by a crocodile as he tried to give it an anaesthetic injection. His attacker is one of a pair of Nile crocodiles kept at Shoushan zoo. Nile crocodiles are known to be man-eaters, but are also listed as an endangered species. (Photo by Frank Lin/Reuters)