If we were to burn NH4Cr2O7 with HgSCN in the Dark Ages in Europe and show it to anyone, it is us who would be burning next on a fiery cross of Inquisition. And it’s no wonder, since this experiment produces a truly marvelous result. At first, as you ignite the mixture of NH4Cr2O7 and HgSCN, all you can see is that it is slowly burning with a reddish flame. After a while, however, a crater is formed in the middle of the burning pile, and then, suddenly, tentacle-like appendages start sprouting from the burning mixture. And you can almost hear the scream of the mad occultist – “Come forth, Kraken! Come forth!” But of course, this is simply a chemical reaction that is called the "Pharoah's Serpent". It was also often sold in firework stores until people realized that it was toxic.

The world's longest moustache (belonging to one Ram Singh Chauhan of Rajasthan, India) measures a staggering 11.5 feet, or nearly 4 metres.

Отава Ё – Яблочко (Otava Yo – Yablochko; Russian: Яблочко, “Little Apple”). Yablochko is a Russian folk song of chastushka style and dance, traditionally presented as sailors' dance. The choreographed version of the dance first appeared in the 1926 Reinhold Glière ballet The Red Poppy and from there is known in the West as the Russian Sailors Dance.

A staff member (R) looks on next to a cake, which was baked in the shape of a muscular man, for customers to try for free during a promotional event of a cake store in Shenyang, Liaoning province, China, December 6, 2015. (Photo by Reuters/Stringer)

This artist image released from Japan's airline All Nippon Airways (ANA) on April 17, 2015 shows ANA's Boeing 787-9 aircraft into the colors of R2-D2 robot of Star Wars. Japanese air carrier ANA will place the special colored jetliner in service in this autumn. (Photo by AFP Photo/All Nippon Airways)

In this photo taken Saturday, January 24, 2015, a child makes a face while having her photo taken with the snow covered slopes of the Nanshan ski resort behind her in Beijing. As Beijing makes a final push in its bid for the 2022 Winter Olympics, Chinese President Xi Jinping says winning the bid will encourage over 300 million Chinese to take up winter sports by 2022, according to state-run Xinhua News agency. (Photo by Ng Han Guan/AP Photo)

These stunning sand sculptures are being used to encourage youngsters to explore their surroundings and play in the dirt. (Photo by OMO Lowe)

On Set with David Bowie and Tilda Swinton. A photo taken by Director Floria Sigismondi on set of The Stars (Are Out Tonight), featuring Tilda Swinton.