A child enjoys a bath in a horse feeding tub near Settle, North Yorkshire, on Tuesday, May 31, 2022, as he and his family, from Accrington, Lancashire, head to Appleby, Cumbria, for the world-famous Appleby Horse Fair, which starts a week on Thursday, 9 June 2022. (Photo by Lorne Campbell/Guzelian)

American singer Tinashe arrives at the 2022 American Music Awards at the Microsoft Theater, in Los Angeles, California, U.S., November 20, 2022. (Photo by Aude Guerrucci/Reuters)

Journalists interview a girl, member of the Cryophile amateurs winter swimmers club, after bathing in the ice waters of the Yenisei River, during the celebrations for the upcoming Christmas and New Year, in Krasnoyarsk, Russia, December 23, 2017. (Photo by Ilya Naymushin/Reuters)

A boy and a woman run across a railway track as a train approaches in Chengdu, Sichuan province, China, October 8, 2015. Many residents disregard sign prohibiting this kind of illegal crossing and choose to do so to save time, local media reported. (Photo by Hao Fei/Reuters/Western China Metropolis Daily)

Undated handout photo issued by Andrew H Williams/WPR of resident Rosemary Lester at Sherwood Grange care home in Kingston Vale, south west London, focusses her attention during a nude life drawing class. Issue date: Monday July 25, 2022. (Photo by Andrew H Williams/Care UK/PA Wire)

Enthusiasts gather for the Model Rail Scotland exhibition on February 24, 2012 in Glasgow, Scotland. (Photo by Jeff J. Mitchell/Getty Images)

This picture taken on July 9, 2013 shows heavy flood waters sweeping through Beichuan in southwest China´s Sichuan province. Rainstorms sweeping across parts of China have affected millions, causing landslides and disabling transportation in provinces such as Sichuan and Yunnan, state media reported. (Photo by AFP Photo)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)