Apple CEO Tim Cook discusses the new iPhone 6 and iPhone 6 plus on Tuesday, September 9, 2014, in Cupertino, Calif. The iPhone 6 will have a screen measuring 4.7 inches, while the iPhone 6 Plus will be 5.5 inches. (Photo by Marcio Jose Sanchez/AP Photo)

If you see a weird trend or a mind boggling commercial, you know that it’s from Japan. Take the latest one for example. You might be misled be the title into thinking that those bloody bastards are killing poor rabbits and making iPhone cases out of them. However, the reality is much more adorable. The new trend is placing iPhones on rabbit’s tummies and taking pictures of it. Rabbits make the perfect iPhone holders! Not only are they fluffy as hell, they can also nibble on your fingers while you try to type a message, or try voiding your iPhone’s warranty by shaking your iPhone off while trying to escape this humiliation.

Couples kiss during a kissing contest in Wuhan, Hubei province, November 23, 2014. Some 20 couples attended the contest and the winners have been awarded an iPhone 6, according to local media. (Photo by Reuters/Stringer)