Thai emergency staff help the injured after the scene of an explosion near Erawan Shrine, central Bangkok, Thailand, 17 August 2015. An explosion in a busy commercial district in the Thai capital killed at least 15 people. Witnesses said the explosion happened around 7:15 pm (12:15 GMT) at the Rajprasong Intersection, a business area famous among tourists and locals for a revered Hindu shrine. (Photo by EPA/Stringer)

Punks gather in Blackpool for the annual Rebellion Punk Rock Festival on August 8, 2014 in Blackpool, England. This weekend a clash of musical cultures hits the famous seaside town as pogoing punks attending the annual Rebellion Festival at The Winter Gardens come shoulder to shoulder with traditional holidaymakers and seasiders. (Photo by Christopher Furlong/Getty Images)

A contestant prepares backstage before the final show of the Miss International Queen 2018 transgender beauty pageant in Pattaya, Thailand March 9, 2018. Twenty-seven international contestants are participating in the annual beauty contest for transgender women which aims to promote the tourism industry in the resort city of Pattaya and create a positive image of transgender people. (Photo by Soe Zeya Tun/Reuters)

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

The 8th annual Miss International Queen beauty pageant was held in Pattaya in Thailand. The twenty-one contestants from fifteen countries were all born male, so the Miss International Queen 2012 pageant is not an average beauty pageant.

Photo: Panvilas Mongkol, a contestant from Thailand, waits for the start of the final night of Miss International Queen 2012 transgender/transsexual beauty pageant in Pattaya November 2, 2012. Some 21 contestants from 15 countries, all of them born male, compete in the week-long event for the crown of Miss International Queen 2012. (Photo by Damir Sagolj/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

People gather at the site of a bomb explosion in Sanaa December 23, 2014. Five bombs exploded on Tuesday in Sanaa's old quarter, where many supporters of the Shi'ite Muslim Houthi group live, killing at least one person and wounding another, a Yemeni security official said. No one has claimed responsibility for the attacks, but the Houthis have been fighting the Sunni Islamist militant al Qaeda group and allied tribesmen since its gunmen captured Sanaa in September and forced the resignation of a government they had long seen as corrupt. (Photo by Khaled Abdullah/Reuters)

Local residents evacuate onto a street minutes after an earthquake in central Kathmandu, Nepal, May 12, 2015. A 7.3 magnitude earthquake killed at least 37 people and spread panic in Nepal on Tuesday, bringing down buildings already weakened by a devastating tremor less than three weeks ago and unleashing landslides in Himalayan valleys near Mount Everest. The earthquake was centered 76 km (47 miles) east of the capital in a hilly area close to the border with Tibet, according to coordinates provided by the U.S. Geological Survey. (Photo by Athit Perawongmetha/Reuters)