To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

Passengers watch as The Waverley, the world's last remaining seagoing passenger paddle steamer arrives at Clevedon Pier on June 10, 2011 in Clevedon, England. Built in 1946, the trust which owns and operates the Waverley, is warning that this could be the last season for the vessel and is appealling for more public funding saying it is struggling to make ends meet in the current financial climate due in part to rising fuel costs. Restored in 1973 after service on Loch Long in Scotland, since 2003, Waverley has been listed in the British National Register of Historic Ships core collection as 'a vessel of pre-eminent national importance'. (Photo by Matt Cardy/Getty Images)

In this June 12, 2017 photo, a woman stands in front of a mural on the slope in Central district, Hong Kong. Once known as Victoria after the British queen, Hong Kong island's waterfront formed the core of the British settlement after Hong Kong island was handed over as a colony in 1842. Today as Hong Kong approaches the 20th anniversary of its return to China, it remains a bustling commercial and financial center as well as the location of the main government offices. However, along the streets that angle sharply upward toward the mountains above, a more relaxed pace of life endures. (AP Photo/Kin Cheung)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.