Bluebella Lingerie advertising photo shoot, Oxford Circus, London, Great Britain on September 14, 2017. Bluebella has staged its most daring lingerie campaign yet, sending 19 models to strut their stuff in skimp smalls on one of London's busiest junctions. Bluebella organised the show early in the morning to minimise congestion ahead of London Fashion Week which starts on Friday 15th September. The “models” included a medical PA, a company boss, four students, two actors, a musician and two writers. (Photo by Cavendish Press/LESAUVAGE/Bluebella)

Colombia's goalkeeper #01 Catalina Perez (R) makes a save during the Australia and New Zealand 2023 Women's World Cup Group H football match between Colombia and South Korea at Sydney Football Stadium in Sydney on July 25, 2023. (Photo by Franck Fife/AFP Photo)

Supermodel Emily Ratajkowski in the last decade of September 2025 raised the temperature as she posed for steamy lingerie snaps to promote her campaign with Lounge underwear. The American businesswomen and producer has faced criticism over the years for her self-defined sexiness and womanhood but leaves little to the imagination as she showcases her seasonal picks from top lingerie firm. (Photo by Lounge/Morgan Maher)

Lingerie brand Etam presents its latest Paris fashion show with live music at the Ecole des Beaux Arts, France, September 26, 2017. (Photo by Charles Platiau/Reuters)

A videographer uses a drone as he takes a video of a model presenting a lingerie creation at the rehearsal for Eve's Temptation collection during China Fashion Week in Beijing, October 26, 2014. (Photo by Kim Kyung-Hoon/Reuters)

Doutzen Kroes heats things up as she appears in a new lingerie campaign on March 3, 2020. The Dutch-born model, 35, looks stunning as she showcases the latest looks from Hunkemoller. She features in the Dutch brand's spring-summer 2020. (Photo by Hunkemoller/The Mega Agency)

Barbadian singer Rihanna continues to rock her nostalgic look with her edgy short pixie cute while out with friends at Delilah Nightclub in West Hollywood on June 7, 2021. Rihana made sure to turn heads as she put on a sultry display in a black silk lingerie dress with a matching robe. (Photo by Backgrid USA)

Danish football fans react to their team's first goal as they watch the UEFA EURO 2020 semi-final football match between England and Denmark on the giant screen in Tivoli in Copenhagen, on July 7, 2021. (Photo by Mads Claus Rasmussen/Ritzau Scanpix via AFP Photo)