The Museum of Feelings doesn't really have “exhibits" in the conventional sense; rather, visitors move from one themed alcove to another, five in total, each with its own distinctive aroma. The “Optimistic Room," bathed in vivid pink and purple light, is little more than a lightshow, with patrons using small reflective panels to bounce light around the room. Here: People interact in the “optimistic” room at the Museum of Feelings, a pop-up installation in New York, December 15, 2015. (Photo by Stephanie Keith/Reuters)

A woman pours alcohol from the bottle into her mouth at the Far Hills Race Day at Moorland Farms in Far Hills, New Jersey, October 17, 2015. Young locals in New Jersey catch up with friends from school and college days at the Far Hills Race Day, which started as a fox-hunting event in the early 1900s. Many racegoers first went to the Hunt, as it's known locally, as children, but nowadays it's an alcohol-fuelled party for them. Makeshift bars are set up in cars, with the horses' efforts on the turf sometimes a backdrop to the main event. (Photo by Stephanie Keith/Reuters)

An old toilet is displayed during the “Toilet!? Human Waste and Earth's Future” exhibition at The National Museum of Emerging Science and Innovation – Miraikan on July 1, 2014 in Tokyo, Japan. The exhibition focuses on how the toilet has changed our daily lives and discovers what the most environment-friendly and ideal toilet is. (Photo by Keith Tsuji/Getty Images)

Keith Haubrich of Seattle, Wash., reacts to the crowd while competing in the Dali Moustache division during the fourth annual Just For Men National Beard and Moustache Championships Saturday, September 7, 2013 in New Orleans. Haubrich went on to win the gold medal for the Dali division.Contestants competed in 18 different categories including Dali, full beard natural and sideburns.(Photo by Susan Poag/AP Photo)

A girl holds up her hand to confront the police during a banned protest in Hong Kong on July 1, 2020. China imposed a controversial national security law on Hong Kong on Tuesday, a historic move that worried many Western governments that will strangle the finance hub's freedoms and hollow out its autonomy. (Photo by Keith Tsuji/Zuma Press/Rex Features/Shutterstock)

“These photographs show the food chain in action as a hungry lion braved a river full of crocodiles to try and sink his teeth into a dead hippo. The photos were taken in the Maasi Mara nature reserve, in Kenya and show hungry lion braving a crocodile-infested river to get to an upside down hippo, which had died overnight of natural causes”. – Caters News. (Photo by Richard Chew/Caters News)

Walkers marvel at a fog bow over Curbar Edge, Derbyshire in the last decade of October 2023. The phenomenon is similar to a rainbow, but because the water droplets that cause fog are so small, its colours are very weak. (Photo by Richard Bowring/Animal News Agency)

Rowdy Alexander watches from atop his horse as a hillside burns on the Northern Cheyenne Indian Reservation, Wednesday, August 11, 2021, near Lame Deer, Mont. The Richard Spring fire was threatening hundreds of homes as it burned across the reservation. (Photo by Matthew Brown/AP Photo)