A clever PR stunt envisioned by art director Mike Lubrano who got the idea to convert the famous DeLorean DMC-12 from “Back to the Future” into a classic New York yellow cab. The goal would be to communicate the futuristic philosophy of fashion brand Nooka and to carry the message “Experience the Future”

Canada-based photographer and graphic designer Ulric Collette came up with probably the coolest family photo shoot idea ever.

Marcelo Maragni was born in Sao Paulo, Brazil. According to his mother’s idea, he was ment to be an architect in a quest of changing the world. Instead, he preferred to take possession of his father’s camera and learn another craft on his own.

Beryl Lipton, left, douses Matt Lee during the ice bucket challenge at Boston's Copley Square, Thursday, August 7, 2014 to raise funds and awareness for ALS. The idea is: pay up for charity or get doused. The fund-raising phenomenon is catching on fast, propelled by popular videos of the dunkers and the dunked – including famous athletes and entertainers – posted on social media sites. And the challenges are raising tens of thousands of dollars and immeasurable awareness for causes from ALS to breast cancer to a camp for kids who've lost a father to war. (Photo by Elise Amendola/AP Photo)

A talented body painter has created a series of mind-bending illusions that cover entire torsos. Natalie Fletcher’s work are enough to make people double-take, the spiraling patterns of some appearing to fade into the abyss. In other works, the artists designs look as though they are never ending, while some show body parts appearing to protrude from models chests. The idea behind the ongoing series came to Natalie, 30, as a means of keeping entertained during the winter months. Here: Optical illusion bodypaint. (Photo by Natalie Fletcher/Cater News)