Beryl Lipton, left, douses Matt Lee during the ice bucket challenge at Boston's Copley Square, Thursday, August 7, 2014 to raise funds and awareness for ALS. The idea is: pay up for charity or get doused. The fund-raising phenomenon is catching on fast, propelled by popular videos of the dunkers and the dunked – including famous athletes and entertainers – posted on social media sites. And the challenges are raising tens of thousands of dollars and immeasurable awareness for causes from ALS to breast cancer to a camp for kids who've lost a father to war. (Photo by Elise Amendola/AP Photo)

IT'S a relatively simple idea – set up a mirror so you can capture the reflection of a dramatic landscape in a single photograph. Photographer Daniel Kukla, from New York, created a spectacular series of artworks called The Edge Effect using the technique. He clamped the mirror onto an easel and placed it in various settings in the Joshua Tree National Park, California.

Agueda in Portugal is the setting for this wonderful installation by Sextafeira called Floating Umbrellas. This colorful creation is a part of the Agitagueda art festival. Due to the fact that the same idea was used last year this is the second time the streets of this town have been covered with loads of vivid umbrellas, providing shade, as well as a wonderful sight. The people loved it so much that the repetitive nature of the installation does not carry the risk of becoming boring, but rather turning into a wonderful tradition.

Photographer Howard Schatz had an idea: place actors in a series of roles and dramatic situations to reveal the essence of their characters. Such was the premise behind his book, In Character: Actors Acting, which captures some of Hollywood’s most emotive stars in the act of, well, making faces. Luckily for us, he continued the tradition for Vanity Fair. Here are some of the best.

A clever PR stunt envisioned by art director Mike Lubrano who got the idea to convert the famous DeLorean DMC-12 from “Back to the Future” into a classic New York yellow cab. The goal would be to communicate the futuristic philosophy of fashion brand Nooka and to carry the message “Experience the Future”

Lindsay Heimbach goes airborne while sledding down a hill on Mt. Lemmon December 27, 2008. (Photo by James Gregg/Arizona Daily Star)

Jobisintown.de is a German online recruitment website. They have made these amazing advertisements with the slogan “Life’s too short for the wrong job”. Over the years they have come up with several other print adverts that have the same idea of real person operating the machine.