Spectators await the start of a cinema screening at a Kinostar De Lux Multiplex in the Moscow suburb of Khimki, December 7, 2014. Furniture retailer IKEA has converted one of the cinema halls, completely replacing standard seats with their furniture, according to local media. There are 17 double beds fitted in the hall, which was renamed to “It wakes love”. (Photo by Sergei Karpukhin/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Wedding photographer, Josh Newton, has managed to turn a natural disaster into an amazing photo shoot opportunity. On June 7, 2014 Michael Wolber and April Hartley were getting ready to walk down the aisle in Rock Springs Ranch, Bend, Oregon, USA when firefighters alerted them to nearby wildfires gaining momentum and instructed them to flee to a safer location. Instead of leaving immediately, the wedding coordinator talked the firemen into letting the couple get married if they shortened the ceremony. “Everyone was on the edge of their seats”, says Newton, “it was so nerve racking!”. (Photo by Josh Newton/IMP)

How awkward! Michelle Rodriguez (35) got very visibly drunk and sloppily kissed model Cara Delevigne (21) at the January 7 New York Knicks game, in what has to be the greatest public waste of court side seats of all time. Photo: Detroit Pistons vs. New York Knicks at Madison Square Garden, January 7, 2014. Actress Michelle Rodriguez and model Cara Delevingne sitting in the front row during the 4th quarter. The two were hugging and touching each other and Rodriguez appeared to be very intoxicated. (Photo by Anthony J. Causi/Charles Wenzelberg/The New York Post)

A British couple drink hot chocolate at Chillout cafe in Dubai May 12, 2013. Chillout, owned by UAE's Sharaf Group, is the first ice lounge in the Middle East, with temperatures set at –6 degrees Celsius (21 degrees Farenheit). The cafe, with its illuminated interiors, curtains, paintings and seating arrangements, is all made of carved ice and frozen sculptures. (Photo by Ahmed Jadallah/Reuters)

This outrageous display of facial hair configurations made an appearance at the 4th Annual National Beard and Mustache Championships in New Orleans. Luckily Las Vegas-based photographer Greg Anderson was on-hand to give us a front-row seat as the bizarre spectacle of facial hair paraded in front of his camera lens. The championships involved some 150 contestants from the U.S., U.K., and Canada who competed in 17 different categories.

Supporters of Filipino boxer and Senatorial candidate Manny Pacquiao, wait for election souvenirs thrown by Pacquiao during election campaigning in Malabon Metro Manila in the Philippines May 6, 2016. Boxing star Manny Pacquiao pressed on with his campaign for a seat in the Philippine Senate despite a reported militant plot to kidnap him. (Photo by Erik De Castro/Reuters)

The world's first 3D printed car – the Stratti – was built in just 45 hours at the International Manufacturing Technology Show which took place between September 8 – 13, 2014. The Strati, which is Italian for layers, has a chassis body made of one solid piece and has a top speed of 40mph. The tyres, seats, wheels, battery, wiring, suspension, electric motor and window shield of the revolutionary vehicle were made using conventional methods. (Photo by Barcroft Media/ABACAPress)