As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

Photographer Anna Radchenko explores this theme in her project “Reverse Side of a Mother’s Love,” where mother love becomes more than just mother-daughter relationship and causes some strange feelings. She visualizes, sadly, typical psychological problems in parent-child relationship: unrealized wishes of the parents, excessive strictness, total control and overprotection.

“A photo series representing many cultures by illustrating romance in the LGBTQ community. “All Love Is Equal” is a campaign that I envision being seen on a global scale to raise awareness and build compassion. I, along with my producer/assistant, would like to travel to different countries throughout the world to create photos of LGBT members in love within culturally diverse settings”. (Photo and caption by Braden Summers)

A giant new exhibition space created by famed graffiti artist Banksy opens to the public on May 3, 2008 in London, England. The disused tunnel beneath Waterloo station has been transformed by 30 artists from around the world. The three day event, tagged as the “Cans festival”, also invites the public to add their own stencil art. (Photo by Jim Dyson/Getty Images)

Esau the ape at the piano. (Photo by Reinhold Thiele/Topical Press Agency/Getty Images). Circa 1900

Infantrymen of the US First Army shake hands with Russian soldiers on the broken bridge over the Elbe after the link-up at Torgau, Germany. The US soldiers are (L-R): Pfc. John A Metzger, Delbert E Philpott, and Pvt. Thomas B Summers; all are from A Company, 271st Regiment. (Photo by Allan Jackson/Getty Images). 04-1945

Toyota Motor unveils a concept car the “PM”, is on display at a press preview for the Tokyo Motor Show in Makuhari, east of Tokyo October 23, 2003. PM is a single seater personal vehicle whose cabin posture changes from upright to reclined as speed increases. (Photo by Koichi Kamoshida/Getty Images)