In this June 29, 2016 file photo, boats docked at Central Marine in Stuart, Fla., are surrounded by blue green algae. The 153-mile-long Indian River Lagoon has been plagued by harmful algae blooms. Water quality testing data analyzed by the AP showed the average phosphorous level – a byproduct of fertilizers and human waste that algae thrive on, rose nearly 75 percent between 2000 and 2016. (Photo by Greg Lovett/The Palm Beach Post via AP Photo)

Caporal dancers perform during the carnival celebrations in Oruro, Bolivia, Saturday February 14, 2015. The Carnival of Oruro which is a religious festival dating back more than 2000 years in an ongoing pagan-catholic blend of religious practice in the region, and is one of UNESCO's Masterpieces of the Oral and Intangible Heritage of Humanity. (Photo by Juan Karita/AP Photo)

宇多田ヒカル (Utada Hikaru) –One Last Kiss. Utada Hikaru is a Japanese-American singer-songwriter and producer. By the end of the 2000s, Utada was deemed “the most influential artist of the decade” in the Japanese music landscape by The Japan Times. Utada's commercial success has made her one of Japan's top-selling recording artists of all time.

Eight-year-old handicapped Chinese girl Qian Hongyan crawls with two home-made props and part of a basketball at Zhuangxia Village on January 5, 2005 in Luliang County of Qujing City, Yunnan Province, China. The girl who lost both of her legs in a traffic accident in 2000 at the age of three, struggles to live her life with a basketball as an underprop, “walking” between school and home by herself. The girl's story is widely reported in the country, and experts from China Rehabilitation Research Center has come to Qian's home to help her for rehabilitative treatment early 2005. (Photo by China Photos/Getty Images)

Thai officials inspect counterfeit watches before destroying them at Khlongluang Transportation Station in Pathumtani province, on the outskirts of Bangkok April 9, 2015. The counterfeit goods, which included piles of CDs, DVDs, handbags, clothes, brand name shoes, cell phones, caps, glasses, computers, cosmetics and watches are worth over 3.7 billion Thai baht ($ 115,790,901), according to local authorities. (Photo by Chaiwat Subprasom/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A demonstrator wears a mask during a protest inside the Bay Area Rapid Transit (BART) Civic Center station on August 15, 2011 in San Francisco, California. The hacker group “Anonymous” staged a demonstration at a BART station this evening after BART officials turned off cell phne service in its stations last week during a disruptive protest following a fatal shooting of a man by BART police. (Photo by Justin Sullivan/Getty Images)

Japanese researchers have sparked hopes of finding a cure for human baldness after successfully growing hair on hairless mice by implanting follicles created from stem cells, Agence France Presse reports. A picture taken on April 13, 2012 and released by the Tsuji Lab Research Institute for Science and Technology of the Tokyo University of Science shows a hairless mouse with black hair on its back at the laboratory in Noda, Chiba Prefecture. (Photo by Tokyo University of Science via AFP)