“Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCann Worldwide to shoot this campaign for them.
We flew to a volcano in Costa Rica where it took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries!
With the help of a special effects team, the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv.”

“24.27 N, 81.44 W. These coordinates mark the spot of the final resting place of an old brave soldier, the USS General Hoyt S. Vandenberg. In 2009 it underwent a complete change when the creaky steel monster became a mystical bearer of secrets. In May of that year, the Vandenberg was lowered down into the darkness of the ocean off the coast of Florida to become an artificial reef, where it would dwell in rigor mortis at a depth of 130 feet. This lively, animate, secretive nothingness, this menacing, wild emptiness would haunt and seduce the renowned Austrian photographer and passionate diver Andreas Franke...”. – The Sinking World (Photo by Andreas Franke)

Creators of Mini Cooper continue on with their innovative way of promoting their product. First, it was the huge cardboard boxes, which looked like packaging for full sized Mini Coopers, left all over Amsterdam. Now they’ve hired a famous artist Alexa Meade, who is known for making 3-D objects look as if they are 2-D paintings. For this project, Alexa had to fly to Japan, where she turned a whole Mini Cooper into a “drawing”. Even if you know that what you’re seeing on the picture are 3-D objects, your brain refuses to accept this, making you think that Alexa is standing near a sloppy picture of a Mini Cooper.

English-French actress Jane Birkin shopping with a basket bag in Paris on June 4, 1970. (Photo by WATFORD/Mirrorpix/Mirrorpix via Getty Images)

Winter swimmers dressed in ballet costumes pose for a photo before diving into the icy water, during a snowfall at a park in Shenyang, Liaoning province, China on February 15, 2019. (Photo by Reuters/China Stringer Network)

Sparkler fireworks are created by Palestinian children in the al-Zaytoun district on the east of Gaza City on March 28, 2023 during Ramadan. The fireworks, which are made with steel wire wool, are part of the celebrations in the Palestinian enclave during the Muslim holy month. (Photo by Ahmad Hasaballah/IMAGESLIVE via ZUMA Press Wire/Rex Features/Shutterstock)

Jodie Ounsley who plays Fury in the British TV show Gladiators reacts after finishing the Women's Open Category race at the World Coal Carrying Championships in Ossett, West Yorkshire, England, Monday, April 21, 2025. (Photo by Jon Super/AP Photo)