People are seen in the crowd as Serbian Emir Kusturica & The No Smoking Orchestra performs during the third day of the Mexican musicial festival Vive Latino, at the Foro Sol in Mexico City, on March 29, 2014. (Photo by Alfredo Estrella/AFP Photo)

A man smashes an apple with a sword placed on the head of a man wearing a knave costume during the Easter knight event on April 21, 2014 in Berlin. The easter knight event delivers an insight into medieval lifestyle. (Photo by Rainer Jensen/AFP Photo/DPA)

Jill Olsen (R) has her picture taken inside a giant cocoon, from the “Falling Skies” TV series, during the 2014 Comic-Con International Convention in San Diego, California July 24, 2014. (Photo by Sandy Huffaker/Reuters)

Williams Formula One driver Felipe Massa of Brazil crashes with his car in the first corner after the start of the German F1 Grand Prix at the Hockenheim racing circuit, July 20, 2014. (Photo by Kai Pfaffenbach/Reuters)

Beryl Lipton, left, douses Matt Lee during the ice bucket challenge at Boston's Copley Square, Thursday, August 7, 2014 to raise funds and awareness for ALS. The idea is: pay up for charity or get doused. The fund-raising phenomenon is catching on fast, propelled by popular videos of the dunkers and the dunked – including famous athletes and entertainers – posted on social media sites. And the challenges are raising tens of thousands of dollars and immeasurable awareness for causes from ALS to breast cancer to a camp for kids who've lost a father to war. (Photo by Elise Amendola/AP Photo)

Cuban-American artist Jorge Rodriguez-Gerada's six-acre sand and soil “facescape” stretches across the JFK Hockey Field on the north side of the Reflecting Pool along the National Mall October 1, 2014 in Washington, DC. Titled “Out of Many, One” and composed of 2,500 tons of sand, 800 tons of top soil and eight miles of string, the piece is the artist's interpreative blending of 30 different men's faces. Rodriguez-Gereda used high-precision global positioning satellites to place 10,000 wood pegs as waypoints for the giant face. The piece will be open to the public beginning October 4 and will eventually be tilled back into the earth. (Photo by Chip Somodevilla/Getty Images)

Zhang Jinduo's wife tries on a self-made racing car on the outskirts of Shenyang, Liaoning province May 10, 2008. Zhang, the 53-year-old local farmer made the racing car with the help of his son who is a car mechanic. The car is equipped with a rear-mounted motorcycle engine and can achieve 60-80 km per hour, according to local media. (Photo by Reuters/Stringer)

While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)