A group of PETA supporters protest Canada Goose's use of coyote fur, with “Canada Goose Kills” painted on their backs in New York, USA on October 18, 2018. (Photo by Erik Pendzich/Rex Features/Shutterstock)

A roadside vendor selling apples is seen through a plastic sheet that he uses to cover himself from rain, in Srinagar, Indian state of Jammu and Kashmir on November 14, 2018. (Photo by Danish Ismail/Reuters)

A woman picks marigold flowers used to make garlands and offer prayers, before selling them to the market for the Tihar festival, also called Diwali, in Kathmandu, Nepal on October 17, 2017. (Photo by Navesh Chitrakar/Reuters)

“Eye of the Tower” by Mehmet Yasa; Verona, Italy. “The staircase and the bell looks like an eye. Architecture can fascinate us in many ways”. (Photo by Mehmet Yasa/Art of Building Photography Awards 2017)

Italian actress Sophia Loren and US actor Marlon Brando at a cinema in Rome on November 11, 1954, where Brando received the Francesco Pasinetti Prize for his performance in the film “On The Waterfront”. (Photo by Keystone/Getty Images)

A boy uses a mobile phone as he sits inside his father's snacks shop along a road in Kolkata, India, February 22, 2016. (Photo by Rupak De Chowdhuri/Reuters)

Using clever low exposure techinques, photographer Rolf Maeder managed to capture multiple strikes hitting the canyon under atmospheric stormy skies. (Photo by Rolf Maeder)

This interesting and canny project by Joseph Ford combines aerial photography with fashion, using a technique that I have never seen before. The concept is simple, yet ingenious. Using various elements within both the aerial and fashion images, Joseph alligns them next to one another to create an alternative reality, and in some shots, it seems as if the garments were purposely created for this to happen. Such a great project that has so much room for experimentation.