While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Soldiers take part in a drill during a heavy snow in Heihe, Heilongjiang province, February 26, 2014. (Photo by Reuters/China Daily)

Zhang Jinduo's wife tries on a self-made racing car on the outskirts of Shenyang, Liaoning province May 10, 2008. Zhang, the 53-year-old local farmer made the racing car with the help of his son who is a car mechanic. The car is equipped with a rear-mounted motorcycle engine and can achieve 60-80 km per hour, according to local media. (Photo by Reuters/Stringer)

A devotee carrying an idol of the Hindu god Ganesh, the deity of prosperity, jumps into the Sabarmati river to immerse the idol during the 10-day-long Ganesh Chaturthi festival in Ahmedabad, India, September 11, 2016. (Photo by Amit Dave/Reuters)

A dirty thunderstorm occurs over Mount Sakurajima as the volcano erupts violently at 12:03 am on July 26, 2016 in Tarumizu, Kagoshima, Japan. The eruption occurred at the mountain's Showa crater. This is the first time that the active volcano in southern Kyushu has spewed out a smokestack that high since an eruption on August 18, 2013, according to the Kagoshima Meteorological Office. (Photo by The Asahi Shimbun via Getty Images)

A delegate dressed in a furry Lion costume walks across a Zebra crossing to the convention centre at the Eurofurence convention in Berlin on August 17, 2017. Some 2700 delegates are taking part in the 3-day-long Eurofurence in the German capital, the worlds oldest active Furry-convention for people dressing up in furry costumes. (Photo by Odd Andersen/AFP Photo)

Model Joanna Krupa poses during a protest against animals in circuses, in front of the Houses of Parliament in London, Britain, September 11, 2017. (Photo by Hannah McKay/Reuters)

Members of the Baby Dolls, a traditional Mardi Gras social club, dance during a second line parade honoring music legend Fats Domino, in New Orleans, Wednesday, November 1, 2017. The thousand-strong group marched and danced from Vaughn's Lounge to Domino's former home in the Lower 9th Ward. Domino, a New Orleans native, died this past week. (Photo by Gerald Herbert/AP Photo)