French Levalet is back in the streets of Paris with this new piece entitled ‘Le marchand de sable’/’The Sandman’, a rather literal interpretation of the mythical character in central and northern European folklore who brings good dreams by sprinkling magical sand onto the eyes of children while they sleep at night. Funny and smart as usual.

A devotee is smeared with a vermillion powder while celebrating the “Sindoor Jatra” vermillion powder festival at Thimi, in Bhaktapur, Nepal, April 14, 2016. Devotees mark the festival by playing traditional drums, singing, dancing and carrying chariot of various deities around town while throwing vermillion powder to welcome the advent of spring and the New Year. (Photo by Navesh Chitrakar/Reuters)

“I’d come to the Altai Mountains on an Adventure Sherpas tour. Our group of 12 was made up mostly of Minnesotans who’d left warm weather and falling leaves for frosty Mongolia. We’d come to sleep in cozy ger tents, the traditional yurt abode of the Mongolian steppe; sip mare’s milk tea; climb mountain glaciers; ride horses to an ancient battle site, and attend the annual Eagle Hunting Festival in Ölgiy...”. – Kathryn Kysar via The Star Tribune. Here: hunter Berek and his eagle outside his home. (Photo by Brad Ruoho/The Star Tribune)

At first, British photographer Martin Usborne just wanted to do some reporting on people who leave their dogs locked up in cars. But as he went around scouring parking lots, “making barking noises to try and awaken sleeping dogs that were not actually there,” his project took on a new artistic direction. “The Silence of Dogs in Cars” was inspired by a “childhood memory of waiting in a car whilst his parents were shopping in a supermarket, and the youthful fear that they would not return.”

A member of the Acorda Capoeira (Awaken Capoeira) group performs on a rooftop in the Rocinha favela in Rio de Janeiro, Brazil, July 24, 2016. In a favela with a history of violence between police and drug gangs, or armed battles between traffickers themselves, capoeira is an outlet that gives kids a sense of community – its practice a collective exercise blending characteristics of drum circles, sparring and tag-team gymnastics. (Photo by Bruno Kelly/Reuters)

A dog wearing a hat, a pair of sunglass and a lei standing in a fountain of water on August 5, 2022 in Hong Kong, China. The Hong Kong SongKran Festival will be held in a shopping centre from August 5 to 9. (Photo by Vernon Yuen/Rex Features/Shutterstock)

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.