To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.

At first, British photographer Martin Usborne just wanted to do some reporting on people who leave their dogs locked up in cars. But as he went around scouring parking lots, “making barking noises to try and awaken sleeping dogs that were not actually there,” his project took on a new artistic direction. “The Silence of Dogs in Cars” was inspired by a “childhood memory of waiting in a car whilst his parents were shopping in a supermarket, and the youthful fear that they would not return.”

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A tourist walks inside the Ice Palace glacier hollow at Hintertux glacier, located at around 3250 meters above sea level, in Zillertal, Austria, 02 March, 2016. The hollow's temperature remains constant at 0 degrees Celsius, in summer and winter alike, and is also used by the University of Innsbruck for scientific research projects. (Photo by Lisi Niesner/EPA)

A makeshift cart with containers is seen at a suspected drug tunnel under construction during a media tour by Mexican Army in Tijuana April 7, 2015. Mexican soldiers foiled the construction of a suspected drug tunnel underneath a house near the U.S. border, arresting nine people and impounding a truck used to clear debris, the Army said on Tuesday. Wired with lights, the tunnel was being built next to the Tijuana border crossing, south of San Diego, California, and near a Mexican air force installation as well as a regional federal police facility. (Photo by Reuters/Stringer)

Tiharu Ram, 70, a follower of Ramnami Samaj, who has tattooed the name of the Hindu god Ram on his face, poses for a picture outside his house in the village of Chandlidi, in the eastern state of Chhattisgarh, India, November 16, 2015. Denied entry to temples and forced to use separate wells, low-caste Hindus in the eastern state of Chhattisgarh first tattooed their bodies and faces more than 100 years ago as an act of defiance and devotion. (Photo by Adnan Abidi/Reuters)