A pug dog stands in the exhibition hall on the final day of the annual Crufts dog show at the National Exhibition Centre on March 13, 2011 in Birmingham, England. During this year's four-day competition nearly 22,000 dogs and their owners will vie for a variety of accolades, ultimately seeking the coveted 'Best In Show'.

An Iranian woman gestures as she celebrates in the streets following a nuclear deal with major powers, in Tehran July 14, 2015. Overcoming decades of hostility, Iran, the United States, and five other world powers struck a historic accord Tuesday to check Tehran's nuclear efforts short of building a bomb. The agreement could give Iran access to billions in frozen assets and oil revenue, stave off more U.S. military action in the Middle East and reshape the tumultuous region. (Photo by Reuters/TIMA)

Max Verstappen of Netherlands and Red Bull Racing prepares to drive in the garage during practice for the F1 Grand Prix of Spain at Circuit de Barcelona-Catalunya on August 14, 2020 in Barcelona, Spain. (Photo by Mark Thompson/Getty Images)

Guests arrive for the Arlo Guthrie concert at the Bethel Woods Center for the Arts, the original site of the Woodstock Festival, on the 50th anniversary in Bethel, New York, U.S. August 15, 2019. (Photo by Brendan McDermid/Reuters)

A young lady blows a balloon during a federal conference of the German Pirate Party (Piratenpartei) on December 3, 2011 in Offenbach, Germany. (Photo by Ralph Orlowski/Getty Images)

Valerie Hernandez Matias representing Puerto Rico poses in a swimsuit during the 54th Miss International beauty pageant in Tokyo November 11, 2014. Matias won the Miss International title. (Photo by Thomas Peter/Reuters)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

Determination: silver. Adam Pelech (No 3) of the New York Islanders and Brian Boyle of the Florida Panthers crash the boards during their game at Barclays Center in New York. (Photo by Al Bello/Getty Images)